Ford Mustang and Chevy Cruze lead PSCars.com top ten research list

The list for March was compiled using the most advanced 3D “Car Configurator” for new and used vehicles on PSCars.com. Most revealing, new-car buyers showed strong future interest in the 2012 Ford Mustang and the 2011 Chevy Cruze.
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According to the website, the "PS" in PSCars.com stands for Practical Systems ™, which uses high technology to create a customized real-world shopping experience online.

In case you are unaware, PSCars.com is an innovative web site that provides consumers with a practical way to research, compare, configure. In addition, a new feature is coming soon, where visitors can remain anonymous while receiving quotes online from dealerships nationwide.

Today top-ten new cars researched and built through PSCars.com’s Web site in March includes the following:

1. Ford Mustang
2. Chevy Cruze
3. BMW 3 Series
3. Ford F-Series
4. Mercedes C-Class
5. Cadillac CTS
6. Chevy Silverado
7. Toyota Camry
8. Honda Accord
9. Toyota Corolla
10. Ford Taurus

As consumers configured and researched cars online, the 3D Car Configurator allowed car-shoppers to virtually experience “kicking the tires” all through 360° side-by-side comparisons and exact specifications of every make and model vehicle.

More importantly, it gave potential car-buyers all types of specific car details including options and packages, interior and exterior colors, dimensions of different vehicles legroom, headroom and even trunk space.

“Website traffic continues to show that potential car-shoppers begin their research 4-6 months in advance of their next vehicle purchase,” said Ken Horton, Director of Sales for Practical Systems, Inc. “The average car-buyer on PSCars.com compares 3-5 cars in their virtual personalized garage that stores and gathers all of the cars exact details.”

Also, getting ready to launch this year, when car shoppers are ready to purchase a car they simply log in to their custom virtual garage and begin the negotiation process. They remain anonymous to the dealer throughout the negotiation process, work with the dealer on features and packages, and can make any changes to the car during the negotiations.

Mr. Horton adds, “The feedback from our subscribing OEM manufactures’ and participating dealers’ show an appreciation for having the ability to get an indication for which vehicles will be in demand and most frequently purchased from car-buyers within the next 6 months. It’s truly a website that caters to consumers’ entire car-shopping process.”

Review Comments

If it is the intention of PSCars.com to design and revolutionize how customers and dealers do business online, they appear to be succeeding. In essence, PSCars.com is putting consumers back in the driver seat.

Car-shoppers can research, compare and configure cars; and, as noted, will soon be able to negotiate and receive quotes anonymously from the comfort of their home.

Bottom line is, PSCars may be a network of Practical Systems, but combining today’s technology with real life needs to create a more positive experience for the auto consumer is a service all of us need.

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About the Author: After 39 years in the auto industry as a design engineer, Frank Sherosky now trades stocks and writes articles, books and ebooks via authorfrank.com, but may be contacted here by email: [email protected]

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