Fiat

Since being introduced in American, the Fiat brand has proven itself as the top choice for those in search of a sporty, efficient subcompact with the diminutive 500. The addition of the larger 500L attracts new buyers, offering the impressive fuel economy and spirited drive of the 500 but with tons more room.
Sergio Marchionne

Why Marchionne Had To Go Anyway Despite Illness: The Era of Jeep Begins

Let me start off at bat: Don Marchionne is a great man. Period. I didn’t agree with him with his paltry 5 year electrification plan for FCA Group, but with his expedited departure, we can now look back with definitive successes and failures. This is how the Era of Sergio Marchionne came to an end, and the Era of Jeep begins as the dominant force in the car industry, perhaps to equal that of Goliath General Motors, now that Jeep takes the world stage.
Maserati EV Portfolio

Has Tesla Scared Fiat Into Building Electric Cars?

It looks like Fiat is finally going to build some electric cars after all. For those of you who have been watching the auto industry, it was clear that Fiat (and Chrysler) had been trailing all of the other major automakers in having any plan for electrification of their cars. There was no hint of any interest in building competitive EVs, and in fact their CEO Sergio Marchionne suggested that buyers skip buying their Fiat 500e, because they were losing $10,000 on each one sold.
Maserati’s Upcoming Lineup Includes Electrics. All Photos Courtesy FCA Websites

Better Late than Never: FCA Chrysler Details their EV Plans, Finally

Sergio Marchionne, CEO of FCA Chrysler laid out a 5 Year Plan to investors in Italy last month that will be his swan song before leaving in April 2019. Investors were eager to know what his plans were to electrify the entire portfolio. He gave few details other than throwing money and some numbers. But this week he leaves it to his minions at Maserati and Alfa Romeo to hash the details as to how the Ítalo-American auto company will become electrified.

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