Photos Courtesy Mini USA

What’s Going on With Mini Cooper? Is the Little Britmobile Still With Us or Not?

BMW recently announced in a cost cutting measure that it will move all Mini stores from stand alone brick and mortar locations into BMW house branded retailers. But the reasoning behind the move signifies what’s wrong with the car industry. Mini isn’t selling not just because of crossovermania, but because BMW missed opportunities to electrify the brand earlier that could’ve turned Mini fans and potential EV consumers on sooner to car electrification. Now Americans don't want them at all, or like they used to.
Tesla Model S cars charging at a supercharger

Why Don’t the Big Car Companies Just Stomp On and Kill Tesla by Making Electric Cars Now?

If you want legacy car companies like Ford, GM and Chrysler to make electric cars only that would mean to ask them to at first lose billions of dollars on EV sales as Tesla makes money on theirs, while the legacies revamp their supply chains, acquire and implement new platforms on new battery tech, and hope these new cars will soon one day make money
Once known as ID Buzz, this car is now called Neo, the entry level People’s Electric Car.

The People’s First Electric Car: Operation Polaris and VW’s Plan to Make $21,000 BEV VW Neo the Car to Beat Tesla Before Tesla Corners the BEV Market

As Tesla Corporation completes its plans to corner the BEV market with a nearly complete vehicle portfolio, VW Group launches Operation Polaris, a plan to beat Tesla at the same game VW invented before Tesla uses that same VW book to saturate it. While Tesla uses VW’s rulebook to reduce the cost of a cheaper Model 3, VW tries to outflank Tesla by throwing that same book back at them to launch production on such a massive D Day scale for their first ID electric car to try to drown out Tesla.

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