Jaguar

How Jaguar will use cartoon character "Noodle" and racing to recruit engineers

All of the auto makers are suffering because of a shortage of engineers. Jaguar is enlisting the help of a popular Japanese cartoon character, named Noodle, to help promote their E Formula race team. Jaguar is also hoping Noodle’s popularity in her virtual band “Gorillaz” will draw young people to the car business.

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