Jaguar

This column contrasts Audi's well-received Concept C, which evolves the brand's heritage, with Jaguar's controversial Type 00, which makes a radical break from its past, to argue that honoring history is a more successful strategy.

Forget the fancy tech, the real story of this Waymo Jaguar I-Pace is on its odometer. It has over 242,000 miles on it, a testament to the fact that these silent, driverless cars have been on the road, covering 137 miles every day, for over four years.

The departure of CEO Thierry Bolloré signals a likely reversal of Jaguar's radical "Reimagine" strategy, a risky plan that alienated its customer base and was undermined by a destructive marketing campaign, paving the way for a more pragmatic approach.

In a strategic pivot to redefine its brand for a new generation, Jaguar Land Rover is embedding circular economy principles into its EV strategy to drastically cut waste, aiming to shed its "affordable luxury" past and set a new sustainability benchmark.

Jeep's new three-speed automatic transmission for EVs is a game-changer, promising improved performance and battery life, and crucially, enhancing off-road capability beyond what current EV transmissions offer, uniquely positioning Jeep for the future.

An independent fabricator is fixing one of Jaguar's mistakes, by recreating one of the fastest supercars of the 1990s.

I drove my Jaguar I-Pace 1,000 miles down the East Coast and spent more time fighting apps than enjoying the road. Seven different charging apps, frozen screens, and mislabeled ports turned my Jaguar I-Pace road trip into a tech support marathon.

The Jaguar Type 00 prototype, with its distinctive design reminiscent of a Jensen Interceptor and a cool auto-open boot, shows promise as a high-performance electric grand tourer potentially capable of challenging Tesla, making it far more interesting.

Western Car makers are falling behind their Chinese counterparts at an alarming rate, and analyst consensus indicates that they will be in catastrophic failure unless they step up. Intel is uniquely positioned to help these car companies close this gap.

Western Automakers have dropped behind their Chinese counterparts by around a decade and China continues to advance, if this trend isn’t reversed most Western car makers are likely to fail by 2030 simply because of their management style and structure.

While the report that Geely was buying Jaguar was an April Fools' joke, this would be a great idea for both firms.

While the brand does not have the best reputation, especially of late, here's why I find the Jaguar F-Type to be an unsung hero.

The Car market is a mess in 2025 suggesting a number of companies may be gone by the end of the decade. It would be wise to avoid buying a new car until it has settled again, likely after 2027 but before 2030, so you don’t regret the purchase.

When Mike rented a Waymo robotaxi for a ride to the airport, he didn't expect it to be so eventful. The ride was stressful when the self-driving car kept circling the parking lot; he couldn't unlatch his seat belt or get out and almost missed his flight.

Jaguar’s history suggests they should have started their rebrand with a sportscar that dovetailed with prior Jaguar design language. This is what Jaguar should have launched instead of the Type-00.

Jaguar really screwed up their rebranding and is now at risk of going under. There is a process to doing this well, this is what Jaguar did wrong, and what they should have done instead.

The Jaguar Type 00 is a masculine design, with feminine colors, the look of a high-performance gas muscle car, under a classic British road car brand, that is electric making it potentially the hardest/most expensive car to launch since the Edsel.

Jaguar’s future depends on its EV makeover, which is expected to launch in December 2014. However, the car won’t be available until the summer of 2016, and there is a long gap between now and then when no other cars are being built.

Electric car sales reporting for July indicates that the market is strong, but the difference between car makers is significant highlighting that marketing and incentives are having a major impact on the growth of the total market and individual brands.

Jaguar's management is frustrated by the problems related to converting to all-electric cars. This is their own fault because they failed to learn from Tesla and failed to both define and adhere to the critical path that Tesla’s success defined.

Looking at my past Jaguar I-Pace and my 2022 Audi E-Tron GT, electric cars appear to be advancing very quickly.

The 2024 Land Rover Defender 130 Outbound is big, powerful, and ready to tackle any challenge you point it at. Off-road enthusiasts, take note: this thing is a champ. Land Rover packed it with everything you need to conquer any trail.

Jaguar I-Pace runaway incident fuels fears about EV safety and reliability. Are we rushing electrification at the cost of our safety?

Practical reasons why you should stay away from European luxury and sports cars on the used car market…even if it is immaculate and well-maintained.

This image represents Jaguar’s farewell to gasoline-powered vehicles. 

In order to remove any ambiguity, Jaguar Land Rover is creating a new corporate identity.

Forty years after the end of the legendary E-Type, Jaguar's chief designer Ian Callum has presented one of his masterpieces with the Jaguar F-Type. In 2014, the no-frills two-seater hit the streets as a convertible, and shortly thereafter also as a coupe version. For our review, we used the 2021 F-Type R AWD Convertible, which has not changed in the 2022 Model. But here is what has changed in the 2022 model year of the Jaguar F-Type.

You have a new or special make of car you love, but the engine has exploded. Should you agree to having an engine swap as recommended by a mechanic or that guy in the office who says he knows cars? Here are some engine swapping considerations all car owners need to know and understand before agreeing to one and what could happen if you go for it. Plus, a bonus video of a V8 engine swap in a 1998 Honda Civic Hatchback doing a quarter mile in 10 seconds.

Tesla, Ford, and Volkswagen all cribbed their most popular EVs from Jaguar's innovative EV crossover design. This year, Jaguar will make meaningful changes to the I-PACE to keep it moving forward.

Jaguar releases a comprehensive statement pointing to an almost immediate shift to battery-electric vehicles.