How Jaguar Land Rover Let Precious Time Pass and Got Into Financial Problems
The Chinese and the Europeans are Jaguar Land Rover's biggest EV buyers. The carmaker should be focusing on them. And they are not impressed.
Jaguar Land Rover so far has only two all BEV cars in present production or immediate queue, the iPace and the XJ. That’s it. We Americans may not see this as a big deal, but remember that in Europe and China, BEVs are the hottest thing and Jaguar Land Rover let precious time pass them by to compete. They should’ve had a smaller SUV BEV Evoque at least a year ago for the global market, not the larger soon coming fPace.
Another problem Jaguar Land Rover is experiencing is that they’re wasting time and money building too many hybrid and gas cars as wasted resource that could be used for electrics. JLR is losing money quickly as time goes, and so is their ability to make an ICE, hybrid, and BEV from the same platform at the same time for the same model. Why bother?
Passenger hybrid cars are ancient technology no longer needed globally, they are a total waste of time especially for a luxury brand. They should’ve offered this years ago.
Al Castro reports EV News for Torque News. Please follow all on Twitter at @SgtAlCastro, Facebook and Linkedin and send him tips for new stories.