2020 Jaguar Land Rover Evoque
Al Castro's picture

How Jaguar Land Rover Let Precious Time Pass and Got Into Financial Problems

The way I see it the biggest reason why Jaguar Land Rover is $4 billion USD in debt and needs a $1 billion bailout from parent Tata is because of cutting corners, poor timing, and a lousy electric program that tries to please everyone.
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The Chinese and the Europeans are Jaguar Land Rover's biggest EV buyers. The carmaker should be focusing on them. And they are not impressed.

Jaguar Land Rover so far has only two all BEV cars in present production or immediate queue, the iPace and the XJ. That’s it. We Americans may not see this as a big deal, but remember that in Europe and China, BEVs are the hottest thing and Jaguar Land Rover let precious time pass them by to compete. They should’ve had a smaller SUV BEV Evoque at least a year ago for the global market, not the larger soon coming fPace.

Another problem Jaguar Land Rover is experiencing is that they’re wasting time and money building too many hybrid and gas cars as wasted resource that could be used for electrics. JLR is losing money quickly as time goes, and so is their ability to make an ICE, hybrid, and BEV from the same platform at the same time for the same model. Why bother?

Passenger hybrid cars are ancient technology no longer needed globally, they are a total waste of time especially for a luxury brand. They should’ve offered this years ago.

Al Castro reports EV News for Torque News. Please follow all on Twitter at @SgtAlCastro, Facebook and Linkedin and send him tips for new stories.


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Comments

Considering how many bad decisions they have made in the last 5 years, it's no wonder they are going belly up. Jaguar might survive. Land-rover, on the other hand, is critically wounded, and the launch of the defender replacement may end up being fatal to the brand. It has been disappointing to watch so far.
The whole xj and xf range looks ugly to me. This is a good reason to buy a Lexus.