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By Rob Enderle on
HP just revealed a stunning new Ferrari-branded laptop, reigniting the long history of automotive tech partnerships. Let's explore why these co-branded machines generate unmatched office envy and fierce fan loyalty.
By Tim Healey on
Ferrari has made divisive cars before, but nothing like the Ferrari Luce EV. And much of the criticism has nothing to do with the EV powertrain.
By Rob Enderle on
Legacy automakers are currently sabotaging legendary brands by churning out hideous electric vehicles. We explore whether Jaguar, Ferrari, Mercedes, or Tesla claims the ultimate title for the ugliest design ever.
By Dimitar Angelov on
The Longbow Speedster looks like a Ferrari while the Luce EV has already become a meme.
By Rob Enderle on
When legendary automakers abruptly abandon their design heritage for electric vehicles, massive customer backlash inevitably follows. We explore the costly missteps of Ferrari, Mercedes-AMG, and Jaguar and how they recover.
By Rob Enderle on
The new electric Ferrari Luce makes a tragic design pivot by using an Apple designer. Abandoning Maranello continuity for this EV isolates loyalists and ultimately destroys an iconic brand heritage.
By Rob Enderle on
Ferrari's first electric vehicle polarizes traditionalists while deliberately capturing a new demographic. Exploring the bold design choices behind the Luce reveals a calculated strategy to finally win over women drivers.
By Rob Enderle on
Ferrari’s new Luce EV repeats the brand mistakes Ford made with the Mustang Mach-E, proving legacy automakers still fundamentally misunderstand how to successfully transition into the modern electric era.
By Rob Enderle on
Ferrari and Jaguar abandon their legendary automotive heritage to chase sterile tech trends, infuriating loyal fans and destroying brand equity while proving these radical design shifts demand entirely new brands.
By Tim Healey on
The new Ferrari Luce has been drawing strong reactions, mostly for its styling. But how does it stack up against cheaper, more established electric vehicles that provide remotely similar specs? For example, how does it compare to the Tesla Model S?
By Noah Washington on
Ferrari’s $645,000 Luce is getting mocked by its former chairman, Wall Street, and purists. But the insult may expose the real plan: build an EV China can beat on specs, but not easily copy in meaning.
By Armen Hareyan on
While an identical turquoise side profile has the internet mistaking a $645,000 Ferrari Luce EV for a $35,000 Nissan Leaf, a closer look reveals that both electric cars actually have plenty to offer.
By Noah Washington on
Ferrari’s first EV is slower and pricier than its Tesla and Lucid rivals, but that may be the point. The Luce is a $645,000 wager that design, touch, and courage still matter in the electric age.
By Rob Enderle on
Ferrari’s first all-electric car, the "Elettrica," is here. It’s a silent, half-million-dollar gamble that proves the brand's soul isn't its V12 engine, but its unmatched performance and exclusivity—and it will be an astronomical success.
By Rob Enderle on
Silent EVs lack the soulful sound of gasoline supercars. While competitors use fake, synthesized noises, Ferrari will amplify the authentic, natural acoustic frequencies from its electric motors, creating a unique and genuine sound signature for a new era
By Mary Conway on
The rocker will be the big performer at the Barrett-Jackson "Rock the Block" concert this Friday. Hagar recently sold a vehicle through Barrett-Jackson that brought in an extraordinary price.
By Noah Washington on
What I Learned Driving a Ferrari Without Airbags or a Seat Belt
By Dimitar Angelov on
Due to emissions or safety regulations, some of the original Ferrari F40 features might be difficult to recreate in the modern iteration.
By James Walker on
Ferrari's latest one-off creation gives the F8 Tributo a sleek new body and interior to match.
By James Walker on
Prototype LaFerrari gives us an up-close look at the car that ushered Ferrari into the hybrid hypercar era with none of the polish we're used to seeing from the storied Italian brand. Check out that engine bay!
By Al Castro on
Let me start off at bat: Don Marchionne is a great man. Period. I didn’t agree with him with his paltry 5 year electrification plan for FCA Group, but with his expedited departure, we can now look back with definitive successes and failures. This is how the Era of Sergio Marchionne came to an end, and the Era of Jeep begins as the dominant force in the car industry, perhaps to equal that of Goliath General Motors, now that Jeep takes the world stage.
By Al Castro on
Sergio Marchionne, CEO of FCA Chrysler laid out a 5 Year Plan to investors in Italy last month that will be his swan song before leaving in April 2019. Investors were eager to know what his plans were to electrify the entire portfolio. He gave few details other than throwing money and some numbers. But this week he leaves it to his minions at Maserati and Alfa Romeo to hash the details as to how the Ítalo-American auto company will become electrified.
By Armen Hareyan on
Fiat Chrysler CEO Sergio Marchionne said on Tuesday that Ferrari is planning to build an electric supercar, which will be the fastest SUV in the market. It's Ferrari's chance to challenge Tesla, but can a late starter cut it on the first try?

By Denis Flierl on
Hennessey Performance is developing a new Venom F5 Supercar that will take aim at the Bugatti Chiron for world's fastest production series super sports car.
By Will Maley on
Just because you are rich doesn't mean you be above the law.
By Will Maley on
Italian authorities announced they had foiled a plot to steal the body of Enzo Ferrari. Yes, the founder of the famed Italian sports car builder.
By Will Maley on
One automaker that has seem to escape from the SUV craze is Ferrari. Previously, Ferrari CEO Sergio Marchionne said "uou have to shoot me first," when asked about this last year. But it seems there is a slight change of heart.
By Will Maley on
March 12th is an important date in Ferrari's history.
By Marc Stern on
A lawsuit brought by a salesman against a Florida Ferrari dealership claims the high-performance, luxury Italian carmaker engages in odometer rollbacks to guarantee the price of its vehicles on the used market.
By Will Maley on
Why would you want to go to into warp drive when you can go into plaid? That question must have popped into the minds of Ferrari's engineers who were tasked with the successor to the F12berlinetta and the end result will be shown at Geneva next month.