Hybrid Tech Will Be Added To Ferrari's Lineup Starting In 2019
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During a conference call with investors, Ferrari CEO Sergio Marchionne announced their entire lineup beginning in 2019 would incorporate hybrid technologies. You might think this is to meet upcoming fuel economy and emission regulations, but that isn't quite case. Ferrari is exempt from certain emission and fuel economy regulations because they sell a small amount of vehicles. Ferrari is on track to deliver 8,000 vehicles this year and is planning build 9,000 vehicles by 2019. But by adding hybrid technologies, Ferrari could sell more vehicles.
"Although I neither commit to this nor do I give any sort of certification of it being our objective, it is possible that the (annual sales) number could be well in excess of 10,000 cars in 2025," said Marchionne.
Marchionne also said there would "fundamental shift" in the way Ferrari manufacturers its cars. Part of this would include building models that are focused more luxury.
Pic Credit: Ferrari