A Conservative Past
The days of the boxy Volvo sedan made to be solidly reliable and not much more have now passed. In place of this image Volvo has substituted sleek, dynamic, luxury vehicles that buyers look to for refinement and world class luxury. In fact, the best-selling Volvo last year was the compact, sporty, XC60 SUV. This vehicle may well be the best looking compact SUV in the world and it is almost certainly the best looking Volvo. Its sedan sibling the S60 is neck and neck for that title. Good looks matter in this luxury sport ‘ute segment. The Mercedes-Benz GLK and the BMW X3 are no slouches. Porsche’s new entry to the market, the Macan, is certain to be the high-performer and Lexus’ RX350 is a huge seller in this segment with new good looks. To set the XC60 apart Volvo is introducing the Inscription trim package.
Smart Looking Interior Upgrades
The Inscription package will be available with all engine choices so that customers have the choice of peak fuel efficiency or peak performance. The interior customizations for the package include a choice of four custom upholstery color combinations including; Soft beige, Toscana Tan, Off-Black, and Marble White. Each will be made with semi-aniline leather. Two choices of Off-Black or Sandstone Beige interior color treatments are offered. Further customization can be had with an Inscription Charcoal headliner, Inscription logo headrest embroidery, and special door and console treatments.
The exterior and other changes to the Inscription include special effect pain, 20 inch wheels and tread plates inscribed with the Inscription logo. Lumbar support adjustment also becomes electric. Doug Speck, Volvo’s Senior V.P. of Sales, Marketing and Customer Service sum up the XC60 Inscription this way; "The XC60 was our top-selling model in 2011 with almost 100,000 units delivered to customers all over the globe. The Inscription version makes our offer even stronger. The exclusive details blended with the dynamic XC capability give the XC60 a truly unique aura."
Volvo continues to shatter its staid image with luxury treatments that place it at the top of the premium vehicle market.