Ford has touted, in an ambiguous way, the number of “sales” they’ve had for the Mustang Mach-E. They use the phrase “sold out” without putting any numbers to it.
Those who are interested in the Mustang Mach-E laid down a $500 deposit. Now this wasn’t real money because it was merely a hold and not actually drawn out of an account or a check cashed . . . yet. According to news released to Ford dealers, May 11, 2020 will be the day those pre-orders turn into actual orders.
So for those who placed their $500 deposit to hold a Mach-E that will officially turn into an order. I wonder how many might change their mind, especially right now in a Corona economy.
How Many Mustang Mach-E Orders Have Been Placed?
This is an unclear number and involves a lot of fuzzy math. Ford has played coy regarding these “orders” releasing non-sensical statistics that benefit them and drive interest in the Mach-E.
But, unlike Tesla, who releases actual figures for their products, Ford has yet to put an actual number to the Mach-E orders.
Rather they proclaim the first edition is “sold out”. Sold out for a first edition could mean as little as 1,500. I’ve annoyed Ford by pointing this out, but I’ve also been told by an anonymous source at Ford that the Mach-E has less than 10,000 actual orders at this point.
We know the Mach-E’s production ability is only about 50,000 units, so at this point one-fifth of those have been accounted for. Starting May 11, dealers and Ford, will see just how much excitement and enthusiasm there is for electrified crossover wearing a Mustang badge.
Ford did deliver this message about the Mach E: “Since revealing the Mustang Mach-E last November, we have seen a high level of interest from customers around the world. We designed the Mustang Mach-E with the aim to deliver an electric, guilt-free, performance SUV while providing peace of mind through our strong dealership network. Our strategy is working. With reservations from coast to coast in the US, we look forward to growing our reservations and delivering this SUV in late 2020,” said Mark Kaufman, Global Director of Electric Vehicle Marketing & Distribution, Ford Motor Company.
Converting a Ford Mustang Mach-E Reservation To An Order
Starting in mid-May those customers who reserved their Mach-E will receive an email from Ford with the link to actually place their order. At this point customers will submit their intent to order along with the actual $500 deposit.
When a dealer accepts this order it’s the equivalent to taking wholesale for a retail order. According to a Mach-E forum, car dealers will be trained on the full ordering process along with options, trims, colors and builds for the electrified crossover. That training, for the dealers, should start in April, in preparation for the May 11 go live date.
What Colors Are Available for the Mustang Mach-E?
Ford released an infographic showing reservations for the Mach-E in all 50 states. Along with that infographic was a list of the available colors for the Mach-E. There are six color options. They are: Iconic Silver, Shadow Black, Carbonized Gray, Infinite Blue Metallic Tinted Clearcoat, Star White Metallic Tri-Coat, Rapid Red Metallic Tinted Clearcoat.
I wrote recently about new color announcements for the 2021 Ford F-150 and the 2021 Ford Bronco. I’ve seen the Mach-E in white and the rapid red. The red looks really sharp and suits it well. Read more about my thoughts on the Mach-E after I rode in the Rapid Red one at the Chicago Auto Show.
How Many People Ordered the GT Version of the Mach-E?
When I rode along in the Mach-E during the Chicago Auto Show, I was in the standard one and not the GT. The torque alone in the non-GT version was impressive, so I can’t imagine how fast and torquey the GT Mach-E will be.
Ford says, “30 percent of all Mach-E reservations are for the GT.” The Mustang Mach-E is not a vehicle I’d be interested in (I’d be quite the hypocrite after I’ve been so critical of it), but if I were, I’d certainly order the GT version for crazy, torquey fun.
How Much Does the Mustang Mach-E Cost?
Ford says, Mustang Mach-E starts at $43,895 not including the $7,500 tax incentive.
When orders officially open on May 11, the vehicle will go into production with deliveries expected later in 2020.
From what I wrote about earlier, as of now, it doesn’t appear that shutdowns from the Corona virus will affect the Mach-E or other future vehicles.
I’ve written A LOT about the Mustang Mach-E. Many of it surrounding my disdain for using the hallowed Mustang name and logo on a crossover. I’ve beaten that dead horse (or Mustang), so I won’t go into that. I will urge Ford to stop playing semantics with the numbers and truly offer up the order numbers, like what Tesla does. Tesla is who they’re trying to compete against, and they’ve had a recipe for success. Be transparent with Mach-E orders now that it’s time to actually exchange money for them.
Jimmy Dinsmore has been an automotive journalist for more than a decade and been a writer since the high school. His Driver’s Side column features new car reviews and runs in several newspapers throughout the country. He is also co-author of the book “Mustang by Design” and “Ford Trucks: A Unique Look at the Technical History of America’s Most Popular Truck”. Also, Jimmy works in the social media marketing world for a Canadian automotive training aid manufacturing company. Follow Jimmy on Facebook, Twitter, at his special Ford F-150 coverage on Twitter and LinkedIn. You can read the most of Jimmy's stories by searching Torque News Ford for daily Ford vehicle report.