When a loyal truck enthusiast declares they are "done with Ford" after just 23,000 miles of ownership, it sends shockwaves through the community, but it’s her pivot to the resurrected 2026 Ram Hemi that has every Ford executive looking over their shoulder.
In the tribal world of American pickup trucks, brand loyalty is usually thicker than engine oil. We see "Ford vs. Chevy" or "Ford vs. Ram" debates rage for decades, often based on heritage rather than headlines. However, the tide is shifting. Modern truck owners are no longer willing to tolerate "shop queens," regardless of the badge on the grille.
The latest viral spark in this ongoing firestorm comes from Shelby Naquin, a member of the Ford F-150 5.0 Owners Facebook community. Her story is a cautionary tale of a "dream truck" turned into a financial and logistical nightmare, highlighting a growing trend of "brand defection" driven by the promise of long-term warranty security at Ram.
It Only Took 23,000 Miles
Naquin’s journey began two years ago when she purchased a 2018 Ford F-150 powered by the celebrated 5.0L Coyote V8. At 60,000 miles, the truck should have been in its prime. Fast forward to 83,000 miles, and the honeymoon hasn't just ended; it has been incinerated.
“I’d like to say it’s been great, but sadly it has not been anywhere near great... I’ve had nothing but issues, and the latest one has forced me to switch back to Ram. Parasitic draws and electrical issues.”
For many F-150 owners, the 5.0L engine is the "safe" choice compared to the complex twin-turbocharged EcoBoost variants. But as Naquin discovered, the engine is only as good as the electronics surrounding it. Parasitic draws, the silent killers of modern vehicle batteries, and unexplained electrical gremlins are notoriously difficult to diagnose and expensive to fix. When a truck becomes unreliable as a daily driver, the "Built Ford Tough" slogan starts to feel like a hollow promise.
Too Many Repair Costs
The 2018-2020 F-150 model years have seen an uptick in reports regarding Body Control Module (BCM) failures and wiring harness issues. While Ford has dominated the sales charts for 47 years, the complexity of its modern electrical architecture is proving a pain point for second- and third-owner owners.
When a vehicle spends more time at the dealership than in the driveway, the owner’s mindset shifts from "maintenance" to "escape." Naquin’s decision to leave wasn’t just emotional; it was a calculated move to stop the bleeding of repair costs.
Why the 2026 Hemi is the "Good Financial Decision"
The most controversial part of Naquin’s departure isn't just that she's leaving Ford, it's where she's going.
The industry was shocked when Stellantis initially signaled the end of the V8 Hemi in favor of the "Hurricane" Twin-Turbo Inline-6. However, rumors and recent dealer whispers suggest that for 2026, the Hemi may see a strategic return or a specialized "Classic" continuation to satisfy the heavy-duty and traditionalist markets.
But for Naquin, the engine is only half the draw. The real "Ford Killer" is the 10-year, 100,000-mile warranty coverage she is eyeing with the new Ram.
"Goodbye, Ford"
Naquin’s exit from the Ford F-150 5.0 Owners group wasn't a quiet one. She noted the hostility from the community, stating, “I didn’t think people on this F-150 owner’s group would be so upset about someone making a good financial decision. Goodbye, Ford.”
This highlights a toxic element of truck culture. When an owner reports legitimate failures, the "fanboy" response is often to blame the owner rather than the manufacturer. But as Naquin correctly points out, a vehicle is a tool and an investment. If the tool breaks and the investment loses value, loyalty is a liability.
Is Ford Facing a "Mass Exodus"?
I’ve been tracking a growing sentiment among F-150 owners regarding the "Golden Era" of trucks. Many feel that the 2015-2017 models represented the peak of aluminum-body reliability, while the 2018+ models introduced 10-speed transmission (10R80) woes and greater electrical complexity.
Meanwhile, Ram has consistently ranked high in J.D. Power Initial Quality studies and has aggressively pursued Ford’s market share by offering more luxurious interiors and smoother-riding coil-spring rear suspensions. By pairing those features with a massive 100k warranty, Ram is positioning itself as the "safe haven" for burned Ford owners.
Customers Want Trucks That Will Last a Decade
As a senior reporter covering the industry, I see Naquin’s story as a bellwether. We are entering an era where Warranty is King. With the average price of a new pickup exceeding $60,000, consumers are no longer willing to gamble on out-of-pocket repairs for electrical failures.
Ford needs to address these "parasitic draw" issues and BCM failures with more than just TSBs (Technical Service Bulletins); they need to regain the trust of the secondary market. If the 80,000-mile mark becomes the "danger zone" for F-150 owners, they will continue to look toward brands that back their products for a full decade.
Ram's Time To Shine?
Shelby Naquin isn't just "leaving Ford." She is voting with her wallet. Her move to a 2026 Ram Hemi represents a shift back to simplicity and security. For Ford, it’s a lost customer who likely won't return for another twenty years. For Ram, it’s a victory handed to them by their competitor's quality control issues.
The question remains: Will other F-150 owners follow suit, or is this just a "lemon" story in a sea of success? Given the viral nature of Naquin’s departure, Ford might want to start listening to the owners on the ground before the "Hemi Jump" becomes a stampede.
What do you think? Is Ford’s reliability slipping, or is a 10-year Ram warranty too good to pass up? Let us know your thoughts in the comments below.
With over 30 years of industry experience, Denis Flierl brings an insider’s perspective to Torque News, where he has been a Senior Reporter since 2012. Before picking up the pen, Denis consulted for the automotive industry's biggest brands and honed his skills as a test driver. He cuts through the noise to deliver the latest auto news, compelling owner stories, and the expert analysis necessary to navigate today's changing automotive market.
Have a tip or question? Follow me on X @DenisFlierl and @WorldsCoolestRides, or connect with me on Facebook, Instagram, and LinkedIn.
Photo credit: Denis Flierl via Shelby Naquin
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Comments
I've had a 1984 Dodge Ram, …
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I've had a 1984 Dodge Ram, a 2000 Dodge Dakota and a 2009 F150. The F150 has been the best. Once you've had a bad truck, it's tough to go back (the Dakota was not a good truck). So I lean to Ford, but it's all based on personal experience. I do like the Ram warranty...
If it's a Ram you'll need…
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In reply to I've had a 1984 Dodge Ram, … by Wes Beach (not verified)
If it's a Ram you'll need the full 10 years plus!
Had a 2015 ram. With all the…
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Had a 2015 ram. With all the recalls on it and no parts available I switched to Ford f150. Best decision I’ve made. Has the 5.0 and now over 2 years it has bin trouble free
I've owned a number of Ford…
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I've owned a number of Ford vehicles starting with a 69 Bronco. Then Explorers, Ranger Pickups, F250's, passenger cars. My 2016 Ford F150 will be my last Ford. Too many recalls. Too many things that stopped working. No concern for the customer. I live in a small (30) unit subdivision. In the last few years I've seen four F150 users transition to Toyota Tundra.
Ford is playing the short game. Get profits now at the expense of the long term. Remember when "Quality if Job One" was the theme. Reminds me of the CEO of GM saying if "GM builds it, people will buy it".
I had a 2019 Longhorn that…
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I had a 2019 Longhorn that had served me well until the 5th year and then everything went haywire with parasitic losses, screen and control unit replacements and the extended warranty just finished I bailed on it and went to a 2024 Mazda CX90 Signature because other pickup brands left a lot to be desired. So everyone makes a mistake and I did with the Mazda. Mechanically it is a great vehicle with lots of hp and torque but so many electrical gremlins that can't be duplicated in the shop and keep me going back and forth to try to fix them, I gave up and ordered a 2026 RAM 1500 Tungsten due to be shipped in about 4 weeks. No V8 for me, the experience with the Mazda inline 6 and test driving the RAM Hurricane with the 10yr powertrain warranty convinced me to go with the Tungsten. Hopefully the gen-5 Uconnect electronics won't have the problems I had with the gen-4 version.
I've been buying Ford trucks…
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I've been buying Ford trucks since the 80's. I have only had one with any kind of issues a 2002 that started having electrical gremlins at 97,000 miles. Dealership found a broken wire at the PCM connector, only after having replaced 4 PCMs and a sparkplug coil and 2 batteries. All of which I had to pay for but the pcms because they were still under warranty. Fast forward to my present truck, a 2020 F350 that has been in the shop at least 10 times, the latest to have the transmission completely replaced at 58,000 miles and now there are 3 recalls that I need to get addressed. This may well be my last Ford truck also.
Last a decade? Sh#T you…
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Last a decade? Sh#T you used to be able to use them for years longer! I’m still occasionally using an inline six F150 for lighter tasks. The Ford diesels were freaks, bullet proof w the 7.3L. Gas models decent. Yea, they had common issues, rust no matter how well you cared for them, but they didn’t drop dead in your driveway and become $60K+ shop bound crap! The article is correct tools. If they don’t perform reliably…. I could never see myself driving a RAM or Chevy, or a foreign brand but my God $$$$ and time lost?
I bought a used 2018 f150 W…
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I bought a used 2018 f150 W/3.5 ecoboost.it was a certified blue check gold used vehicle.i bought the extended warranty thank God. My truck has been in the dealership probably 9 times.cam fazors,at 63000 oil sending unit at 75000 new transmission at 105000.i joke with service advisors that my truck gets homesick and needs to come back to dealership for a week or two at a time.i have 45000 miles or 6 months left on this best decision I ever made.paying 4200 dollars for about 15000 dollars of labor the dealership has done on my lemon that I bought. Once that is finished I will sell this truck to some dealership and buy a used duramax Chevy Silverado and keep it till I die. Ford has lost its favored status.
Dodge, GM and Ford are all…
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In reply to I bought a used 2018 f150 W… by Dan Foster (not verified)
Dodge, GM and Ford are all engineering POS junk. Toyota had the lead in quality and blew it with their stupid 3.5 twin turbo. The real enemy is CAFE standards. Anything over 5000lbs needs to be exempt. The current weight is 8500lbs. We just want a simple push rod 5.7 and a trans that will go 300K.
It's not just Ford. I am a…
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It's not just Ford. I am a previous F-150 owner making the jump to the Sierra 2500hd. I think the Sierra maybe be worse. In the 5 years I've owned the Sierra I've had 2 major breakdowns and more time in the shop. The first was a transfer case lock up on the highway causing my truck to go into a4 wheel skid while towing. That was 54 days waiting on a repair. The customer service was terrible. Now the transmission pump went. I've been told over a week for parts most likely. I'm losing money from my business with it being down so long. I went shopping for a Ram 1500 and 2500. I'm close to buying a Ram. My F150 had issues with the radio module, dashboard lights, 3rd brake light leaking into the cab, and brake rotors flaking under 10k miles twice. I don't have the time nor can I afford to be in the shop when they are asking 60k plus for a vehicle. The quality is terrible, supply chain for gm is as bad as it gets but prices are jumping without any backing. I have text messages from the dealer to prove it.
FYI...When Dodge Offers 10…
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FYI...When Dodge Offers 10 Year/ 100,000 mi. Warranty...Just Do Your Homework...5.7 Hemi Engines Known For Cam/ Lifter Issues...Better Choice..6.4 Hemi 2500 Series....
I grew up with Ford vehicles…
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I grew up with Ford vehicles. When I graduated and started working I bought a fully loaded Ford Explorer. Big mistake lots of problems didn’t even make it tp 50,000km before I sold it for pennies on the dollar. Ford lost a customer that it would have had for life. i have been driving Hondas and Acuras every since and will never ever go back to Ford.
They think they will have…
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They think they will have less problems with a pile of junk ram, that's hilarious.
Dumping a Ford for a…
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Dumping a Ford for a Stellantis product? Who does that, right?