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Shanghai Onstar growth making China into a future telematics market leader

When Shanghai OnStar Telematics Co., Ltd. opened its second call center in the city of Xiamen, China became a member of the fastest-growing telematics markets in the world.


The growth rate coupled with the sheer size and potential of the Chinese telematics market could likely take Shanghai OnStar Telematics Co., Ltd. And China into another world leader category, bu this time into telematics.

According to the latest media release, the OnStar Xiamen Call Center currently has 200 advisors who speak a variety of Chinese dialects allowing them to cater to distinct regions. The center also has capacity for an additional 750 more as customer demand increases.

For the record, Shanghai OnStar, officially established in October 2009, has nearly 370,000 active customers in China, and achieved a milestone in May when it answered 1 million calls in a single month for the first time.

“OnStar advocates the highest quality of customer service for our customers’ safety, security, and peace of mind,” said Jon Hyde, general manager of Shanghai OnStar, “The Xiamen Call Center embodies this concept, and will – together with the Shanghai Call Center – help satisfy our Chinese customers’ needs and contribute to OnStar’s long-term growth in China.”

Xiamen is the sixth of OnStar’s global call centers with others located in Warren, Mich., Charlotte, N.C., Oshawa, Ontario, Makati, Philippines, and Shanghai. Together, the call centers serve more than 6 million customers and respond to more than 4 million OnStar calls for any of the company’s 45 services each month.

The OnStar and GM Connection

OnStar is a wholly owned subsidiary of General Motors Company (NYSE: GM). As such, OnStar does not trade publicly on its own.

OnStar is, however, the leading provider of connected safety and security solutions, value-added mobility services and advanced information technology. Currently available on more than 40 MY 2011 GM models, OnStar soon will be available for installation on most other vehicles already on the road through local electronics retailers, including Best Buy.

The OnStar Mobile App is a recipient of the 2011 Edison Award for Best New Product in the Remote Driving Aids segment and OnStar Stolen Vehicle Slowdown is a recipient of the 2010 Edison Award for Best New Product in the Technology segment.

OnStar safely connects its more than 6 million customers, in the U.S., Canada and China, in ways never thought possible. More information about OnStar can be found at

Shanghai OnStar Telematics Co., Ltd. is a joint venture officially established by General Motors, SAIC and Shanghai GM in October 2009. OnStar is offered in Shanghai GM models manufactured and sold in China.

OnStar, the parent company of Shanghai OnStar Telematics Service Co., aims to improve vehicle safety. OnStar has 6 million customers worldwide and has had 253 million customer interactions. It is already the telematics industry leader, and the China market will likely keep it that way.

About the Reporter: After 39 years in the auto industry as a design engineer, Frank Sherosky now trades stocks, futures and writes articles, books and ebooks like, "Perfecting Corporate Character," "Awaken Your Speculator Mind", and "Millennial World Order" via He may be contacted here by email: [email protected] or via his Twitter i.d. @Authorfranks

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