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Chevrolet to mark centennial with 2011 Woodward Dream Cruise sponsorship

The Woodward Dream Cruise is the largest one-day automotive event; and this year Chevrolet will celebrate its own centennial by sponsoring the event.

Imagine 1.5 million fans and 50,000 cars participating in the grassroots celebration. That defines the legendary Woodward Dream Cruise, from downtown Detroit and north to Pontiac.

This year, though, is special for Chevrolet. Founded in Detroit in 1911, Chevrolet celebrates its centennial as a global automotive brand with annual sales of about 4.25 million vehicles in more than 120 countries.

The Woodward Dream Cruise is the world’s largest one-day celebration of car culture, attracting more than one million spectators and over 50,000 muscle cars, street rods, custom, collector, and special interest vehicles. The 17th annual Dream Cruise is scheduled for Saturday, August 20, 2011. Visit

“Chevrolet has always had a strong presence as part of the Woodward Dream Cruise, and we’re honored to have them become the presenting sponsor of the event,” said Greg Rassel, president of the Woodward Dream Cruise. “We are looking forward to what lies ahead for the Dream Cruise, as this partnership will help the growth of our event over the next several years.”

Chevrolet is showcasing its past, present, and future at the Dream Cruise, including:

- Historic Chevrolets owned and driven by fans, employees, and retirees
- A showcase of current Chevrolets, including Equinox, Cruze, Camaro, Corvette, and Volt
- A chance for fans to see future Chevys, including the new Sonic small car, which will be built in Michigan, and the ZL1 Camaro
- Performance vehicles and powertrains on display in Memorial Park in Royal Oak
- Chevrolet Volt owners will participate in the Dream Cruise and related events, making this the first year that a significant number of electrically driven cars will participate in the Cruise.

“Chevrolet and the Woodward Dream Cruise are a natural partnership,” said Rick Scheidt, vice president, Chevrolet marketing. “Chevrolet, as a global brand, is celebrating its centennial with locally focused events that recognize the passion people have for their Chevrolets.”

“The Woodward Dream Cruise is the ultimate grassroots automotive event,” said Scheidt. “It is open to everyone. It’s free to attend. You can drive, or just watch. You can bring the family. It is a true celebration of automotive passion and performance, and we are pleased that Chevrolet can help make it possible.”

Torque News Schedule

I will be there at the Woodward dream Cruise as I am every year. Likewise, I will cover the Gratiot Cruise, the Harper Charity Cruise, plus the EyesOn Design show and the Concours de Elegance.

In addition, I will be visiting the local car shows like Mt. Clemens, Continental Lanes and others in the metro-Detroit area.

[Image Source: Chevrolet via]

About the Reporter: After 39 years in the auto industry as a design engineer, Frank Sherosky now trades stocks, futures and writes articles, books and ebooks like, "Perfecting Corporate Character," "Awaken Your Speculator Mind", and "Millennial World Order" via He may be contacted here by email: [email protected]

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