Mercedes hits a home run with new 2014 CLA-Class design
On the eve of the launch of the all-new 2014 Mercedes-Benz CLA-Class here in the U.S., the new four-door coupe gets top honors for styling that will define the brand for the future. But it’s much more than just attractive styling that the world is noticing. The new CLA-Class will define a new brand image for Mercedes-Benz and could launch them into the number one selling luxury brand in the world.
The all-new 2014 Mercedes-Benz CLA Class is called the “style rebel” and is aimed at attracting a new generation of buyers. Mercedes is already succeeding, and the new four-door coupe styling is getting global attention. Its progressive and dynamic design gave the Mercedes-Benz CLA a clear advantage over the competition. The competition was held by German motoring magazine "auto, motor und sport" and 17,680 readers cast their votes in this year's Autonis design awards. The CLA took top honors for the title of best new design product of 2013 in the compact car class.
We’re thinking it was a run-away winner with more than 29 percent of the vote because of its sporty proportions and it appeals to a new generation of millennial buyers who did the majority of the voting. They found the new CLA-Class the most attractive car in the segment and they will be future buyers of Mercedes cars. Mercedes has hit a home run with the CLA and the voting shows just how popular the new premium compact car will be.
The exterior and interior design is different than anything Mercedes has produced in the past. The CLA’s progressive sporty appearance is seen on the outside and also inside the cabin. Dr Dieter Zetsche, Chairman of the Board of Management at Daimler AG and Head of Mercedes-Benz Cars said in a recent interview, "We are transferring the expressive design of the Concept Style Coupe seamlessly into series production. With its unmistakable design idiom, I am convinced that the CLA will significantly form the Mercedes-Benz brand image."
The new CLA will define the brand in the future with a new design language and it could be a car that will be a future design icon. It’s a bit early to declare it a future classic, but it’s already getting attention and has been praised for its outstanding design by design experts, who presented it with the famous "red dot award" before it was even launched.
We bring you the latest news on the new 2014 Mercedes-Benz CLA-Class here at Torque News