Bronco image courtesy of Ford
John Goreham's picture

American-based Haartz Corp Will Supply Ford Bronco Soft Tops and More

One of the signature design elements of the American-made new Ford bronco is its soft top. Here's who makes it and where.
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The new Ford Bronco has just begun to be produced in Ford's Michigan Assembly Plant. Our own Jimmy Dinsmore reported on June 15th that the Bronco had earned its OK To Build go-ahead. A key part of the Bronco's assembly is its soft-top. Those of us who try to buy American when possible will be pleased to know that the soft-top material is also made in America by the Haartz Corporation in Massachusetts.

Related Story: Ford Bronco Named a North American Car/Truck of the Year Nominee

Haartz has operations worldwide, but its HQ and primary manufacturing plant are in a Metro West suburb of Boston. With Boston leading the charge in the current anti-manufacturing sentiment in America, it is a miracle that the company still maintains a factory and workforce here. Haartz ships its material to a top builder who then supplies that assembly to Ford. This makes Haartz what is sometimes referred to as a "tier-two supplier."

Related Topic: In Anticipation of the Ford Bronco, Aftermarket Supplier 4 Wheel Parts Debuts Bronco HQ

A cloth softtop is a standard on all four-door models of the Bronco. The black softtop is made from Haartz’ Twillfast RPC three-ply material. Haartz also supplies material for the roof panel storage bags and the spare tire cover.

Haartz is a top supplier of convertible top and interior materials to the auto industry and just so happens to supply top materials to a company named Jeep who makes a vehicle you may have heard of called Wrangler.

You can learn more about Haartz Corp and its enduring history at its website.

John Goreham is a long-time New England Motor Press Association member and recovering engineer. John's interest in EVs goes back to 1990 when he designed the thermal control system for an EV battery as part of an academic team. After earning his mechanical engineering degree, John completed a marketing program at Northeastern University and worked with automotive component manufacturers, in the semiconductor industry, and in biotech. In addition to Torque News, John's work has appeared in print in dozens of American newspapers and he provides reviews to many vehicle shopping sites. You can follow John on TikTok @ToknCars, on Twitter, and view his credentials at Linkedin


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