Hyundai Webcast of Veloster and Curb Concept Open To Public
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It is a trend being embraced by more automakers: take the message directly to the consumers. GM will offer webcasts of both the Buick Verano and Chevrolet Sonic news conferences as they take place at 9:15 a.m. and 6:15 p.m. respectively on Jan. 9, too.
At 2:55 p.m., EST, Hyundai will have a live webcast at www.HyundaiLive.com that is open to the public. Viewers will watch just as the media does John Krafcik’s presentations of the Veloster and the HCD-12 concept Curb, which will most likely showcase Hyundai’s new Blue Link telematics platform that was launched at the Consumer Electronics Show in Las Vegas.
Hyundai has live webcast other events like its unveil of the Elantra at the Los Angeles Auto Show and the technical presentation of the Hyundai Sonata Turbo and Sonata Hybrid before the media in San Diego. At the latter event the company took questions via the web but not all questions got asked, such as one about the Hyundai Veloster.
By the way, don’t go thinking the life of a TorqueNews.com correspondent is all glamour when it comes to auto shows. The first press conference on Jan. 9 is being held by Porsche at 6:30 a.m. with the Chevrolet press conference the last of the day at 6:15 p.m. There will be 20 other press conferences in between because almost all manufacturers (and other automotive related companies) want to get their messages out on the first day.
Car makers have learned a lesson from politicians and are offering their messages directly to the public like Hyundai is doing with its offering of a live webcast of the launch of the Hyundai Veloster and its HCD-12 concept. Media days like those being held at the North American International Auto Show are less about the media and more about enticing the public.