Hyundai Genesis Hurricane SC SEMA show car

Hyundai Genesis Hurricane SC for SEMA Packs a Wallop

The third Hyundai announced for SEMA is not another Hyundai Veloster. Instead, the Korean manufacturer is going to be showcasing a Hyundai Genesis Hurricane SC for the show that runs Nov. 1-4, 2011 in Las Vegas.

The Hyundai Genesis Hurricane SC has been developed over the last two years by the Hyundai America Technical Center in Costa Mesa, Calif., which develops cars for both Hyundai and Kia. Want to meet the cool folks at those Korean manufacturers? It's the men and women toiling at HATCI.

They teamed with Magnuson Products, Rhys Millen Racing, Harman International and Torvec Inc. to develop and build the special edition prototype that is based on a Genesis Coupe. Our choice would have been the Genesis sedan but that's just us.

But we have to say we like what they have created with the Genesis Hurricane SC. Highlighting the performance modifications, HATCI teamed up with Magnuson Products to supercharge Genesis Coupe’s 3.8L V-6 engine with a liquid to air intercooler, producing more than 450 horsepower. Maybe the name's not an exaggeration when one considers it's a 50 percent bump in horsepower from the standard 306 horsepower from the 3.8-liter, V-6 (and that's a pretty awesome amount of stock power).

“The HATCI and Magnuson supercharger demonstrates the high-performance potential of Genesis Coupe’s V-6 engine – the car was engineered to handle this kind of extra power,” said David Dutko, senior engineer, HATCI. “Our HATCI engineers have been working for years with Magnuson to ensure high engine output is available on future Hyundai vehicles.”

“The supercharger creates a modest six to seven pounds of boost which generates a 35-45 percent increase in horsepower and torque and can be easily modified to deliver even higher boost levels,” said Terry Peddicord, director, sales, Magnuson Products. “One of the many exciting aspects of this project is that the Genesis Hurricane SC is not just another pretty face for the show circuit, but rather it is a hard working lab-rat that will push the bounds of this car and the whole vehicle segment.”

We are not sure why Peddicord is calling this a pretty face. The PM Lifestyle Veloster is pretty (in an aggressive way) as is the Ark Veloster (again in an aggressive way).

The Genesis Hurricane SC is not about the looks and pure power. In addition to the supercharged V-6, Torvec Inc. has been developing its IsoTorque differential with improved handling and traction capability with HATCI engineers at the Hyundai Proving Grounds in California. Hyundai says the IsoTorque differential delivers nearly a one second per lap improvement in the Genesis Coupe on the Hyundai road course.

Beyond the engine, Genesis Hurricane SC has a long list of both interior and exterior specialty modifications. Hyundai’s long-standing racing partner Rhys Millen Racing (RMR) provided exterior enhancements including a front bumper, grille, hood, side skirts, diffuser and rear deck with spoiler. RMR partners Enkei and Hankook provided the high performance 19-inch wheel and tire assemblies, a RMR free flowing exhaust system and air intake was utilized to free up more engine power. The vehicle also sports upgraded LED headlights and taillights provided by FlyRyde.

The Hurricane’s interior also received some state of the art enhancements including a Harman International high-level Lexicon audio system that was tuned in house by HATCI engineers and Katzkin custom premium leather and suede seats accented with blue inserts.

Mechanically, the Genesis Hurricane SC has Bilstein monotube shock absorbers and springs with adjustable ride height tuned on the Nurburgring in Germany and a Brembo six piston brake kit with cross drilled front and rear rotors. The engine also received a SPEC lightweight single mass aluminum flywheel and stage two clutch, DeatschWerks high flow fuel pump and 600cc injectors, Perma-Cool oil, differential and steering coolers and a custom CPR Fabrication billet aluminum oil filter adapter.

Additionally, on the SEMA Show floor the numerous parts of the Genesis Hurricane SC will be displayed, providing show-goers the opportunity to experience and interact with the vehicle’s actual hard parts and future developments.

Sign-up to our email newsletter for daily perspectives on car design, trends, events and news, not found elsewhere.

Share this content.


I want a Tau-powered Genesis Coupe!