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Hyundai, PM Lifestyle Partner on 2012 Veloster for SEMA

Hyundai has announced the second of its 2012 Veloster models headed to the 2011 SEMA show next month in Las Vegas. This version is being produced by PM Lifestyle, which plans to turn the Veloster into a teaching tool once it sees the bright lights and glitter of the Vegas strip.

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The PM Veloster comes on the heels of the recent announcement by Hyundai of the Ark Performance Veloster that will feature a twin-scroll turbo among other enhancements. A Hyundai exec told me five Velosters are coming to SEMA, the annual specialty equipment supershow that opens in Las Vegas on Nov. 1.

This 2012 Hyundai Veloster will hardly be the snarling beast that the Ark Performance Veloster is. It gets 163 horsepower, which puts it about 20 percent higher than the model available from the factory. The Ark Performance Veloster is rated at 210 horsepower.

This is also the more subdued of the two Hyundai Velosters unveiled. However, it will have peanut butter leather seats and a carbon fiber hood and trunk. So, it might win on some styling points.

The 2012 Hyundai Veloster PM Lifestyle SEMA show car will have a long life after it leaves Las Vegas. It will go on a three-year show tour with Universal Technical Institute, making appearances at more than 120 autocross, supercross and school demonstration events. UTI is a nationwide provider of technical education training for students seeking careers as professional automotive, diesel, collision repair, motorcycle and marine technicians. UTI gives its students hands-on training, helping to jump start their careers in the automotive and technical industries.

“The Veloster is the perfect platform for enthusiasts looking to make everyday modifications to their vehicles and for students who are learning what it takes to be a mechanic,” said Jayke Milton, Build Coordination, PM Lifestyle. “It’s fairly simple to bolt equipment on and off the Veloster sub-frame, making it easy for people to make modifications in their own garages. Plus, the three-doors on the Veloster give it a unique look, making it a very exciting, stand-out car.”

“The modifications made by PM Lifestyle and UTI to the all-new Veloster will highlight vehicle modifications that can be achieved in real-world garages,” said Mike O’Brien, vice president, Product and Corporate Planning, Hyundai Motor America. “This year’s SEMA crowd will be able to interact with the final design of this Veloster on the showroom floor, providing a unique and tangible look at the tuning process.”

Mechanically, PM Lifestyle plans to customize the following:

  • AEM Cold Air Intake
  • Autometer Phantom Nitrous Pressure and Air/Fuel Ratio Gauges
  • Aeromotive Fuel Pressure Regulator
  • B&M Hi-Tek Oil Cooler Fan
  • B&M Launch Control Unit
  • Chasebays Engine Ground Kit
  • KW Full Coilover Suspension
  • Magnaflow Exhaust
  • Magnaflow Hi-Flow Racing Catalytic Converter
  • Flex-A-Lite Radiator/Racing Thermostat
  • Nitrous Express Piranha and Purge Systems
  • Nitrous Express Automatic Bottle Heater
  • Royal Purple Fluids
  • SSBC Big Brake Kit
  • SPEC Clutch
  • Custom Racing Header and Chassis Brace
  • Optima Battery – 8022-091 75/25 Dual Terminal
  • Konig Deception Wheels (18x8)
  • Continental Extreme Contact DW Tires

Interior modifications include:

  • Cipher Auto Peanut Butter Leather Seats
  • Infinite Auto Design Peanut Butter Leather Center Console and Rear Seats
  • Infinite Auto Design Custom Suede A-Pillars and Headliner
  • Custom Snap-On Tool Storage Unit in Rear
  • Custom Harness Bar
  • Kicker 10-inch Solo Subwoofer
  • Kicker 400-watt Class D Amplifier
  • Kicker Audio Door Speakers
  • Kicker PES19C Substation Enclosure
  • Panasonic Toughbook
  • Status Seat Belt Harnesses

PM Lifestyle will also make exterior enhacements to the Veloster, including:

  • D-BASF Custom Paint Mix
  • GReddy Carbon Fiber Hood Dampers
  • Hyundai Genesis LED Door Mirrors
  • Seibon Carbon Fiber Hood
  • Seibon Carbon Fiber Trunk
  • Seibon Carbon Fiber Lower Rear Diffuser
  • Sequence-X Body Kit
  • V-LEDS HID Fog Light Kit
  • V-LEDS Complete LED Light Conversion

PM Lifestyle has been a leader in creative innovation and digital media distribution in the automotive industry since its inception in 2006, which coincided with creation of its nationally distributed drifting documentary, “Slide America.” In November of 2007, PM Lifestyle captured an industry with its creation of Wrecked Magazine. Wrecked Magazine is the first and, still, the only magazine solely dedicated to the motorsport of Drifting. Wrecked Magazine has been the official magazine of both Formula D and Drift Mania, the professional drifting series in The United States and Canada, respectively. Wrecked Magazine, to date, has released 21 issues completely free to the public, while maintaining a readership of over half a million readers per issue, and covering the motorsport worldwide.

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