The idea is for M-B enthusiasts to attend one of the Best Summer Mercedes-Benz events – like the recent Mercedes-Benz Fashion Week Swim – to provide the perfect backdrop to get a picture to post on the M-B Best Summer Facebook page. What could be easier?
Of course you don’t have to actually attend any of the events, but what could it hurt?
All you really need is an original photo incorporating a Mercedes-Benz vehicle or the Mercedes-Benz logo. Then you just post it at facebook.com/mercedesbenzusa, to enter the sweepstakes for the phenomenal chance to win a 13-month lease of the perfect convertible for next summer, namely a 2013 SLK250 roadster.
"The summer season is full of great memories that everyone wants to capture and celebrate. Through the Best Summer campaign, we have created a fun way to bring this to life for Mercedes-Benz enthusiasts," said Eric Jillard, manager of digital marketing for Mercedes-Benz USA. "Over the next several weeks, the Mercedes-Benz three-pointed star will play host to major events providing the perfect backdrop to capture the Best Summer photos."
Should you wish to attend any of the aforementioned events, Mercedes-Benz Best Summer events include:
94th PGA Championship to be held this week from August 9 to 12 at The Ocean Course, Kiawah Island, South Carolina.
Pebble Beach Concours d’Elegance, presented by Rolex, is slated for August 16 to19 in Pebble Beach, CA.
The US Open, the premiere tennis event in the nation, takes place from August 27 to September 9 with primary competition in the Arthur Ashe Stadium in New York, NY.
Mercedes-Benz USA Facebook hosting of the Best Summer campaign runs through September 10, 2012. To enter, you must be 21 years of age with a valid driver's license.
So keep an eye out for the three-pointed star and maybe you’ll be the envy of your block when cruising in your 2013 Mercedes-Benz SLK250 roadster all next year.