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Hyundai to supplement Equus manual with free iPad/app

No one reads an owner's manual and, knowing this, Hyundai is throwing in a free iPad – complete with a video-based, interactive owner's application – with every Equus sold.
Posted: March 3, 2011 - 3:09PM
Author: Don Bain

The Hyundai Owner’s Experience is name the of this innovative app that makes it possible for Equus owners to get to know their vehicle through demos of product and safety information. Each Hyundai Equus comes with a 16GB Wi-Fi Apple iPad as well as the traditionally unread 1000-page owner's manual.

The software was developed by the Boulder, Colorado firm Rage Digital. "The development of this app is a perfect example of the exciting synergy that happens when a brand, their creative agency and an app developer are on the same page in terms of innovative brand building," said Ted Guggenheim, CEO of the company.

Rage Digital is rapidly becoming a premier iPhone, iPad and iTouch development company, thanks to their work for companies including Pepsi, Mitsubishi, and 24 Hour Fitness, as well as Hyundai.

More on the Hyundai Equus Owner Experience…