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Here's Your Chance to Buy the Very First 2021 Ram 1500 TRX

Ram has announced how you can buy the very first 2021 Ram TRX off the assembly line. The proceeds will all go toward charity.


Ram promised that the very first 2021 Ram 1500 TRX would be sold for charity and now we know how you can get your hands on it. The first 2021 Ram 1500 TRX will be auctioned off at the Barrett-Jackson, in Scottsdale, March 26, 2021.

In keeping with Ram’s tremendous commitment to the military and its veterans, all proceeds of the auction will benefit the United Way for Southeastern Michigan’s 2-1-1 helpline for veterans and their families. Barrett-Jackson is also agreeing to waive all of its fees.

About the 2021 Ram TRX VIN 001

2021 Ram 1500 TRX VIN 001 is a launch Edition of the 702-horsepower beast. It is Anvil Gray and comes with a special authentication kit. The truck rolled off the assembly line in Sterling Heights, Michigan, December 17, 2020.
The highly anticipated truck is the quickest, fastest and most powerful truck ever. The launch edition of the 2021 Ram 1500 TRX was limited to 702 vehicles and sold out in less than three hours.

“The award-winning 2021 Ram 1500 TRX bolsters the brand’s strong history of high-performance trucks while expanding the light-duty lineup with the segment’s best combination of performance, capability, luxury and technology,” said Mike Koval Jr., Ram Brand Chief Executive Officer - Stellantis. “When Ram 1500 TRX VIN 001 rolled off the assembly line last month, it instantly became an incredibly exciting one-of-a-kind collectible truck that enthusiasts will clamor for – especially when it goes through the Barrett-Jackson auction lane in March.”

Ram's Commitment to Veterans

Ram is already known for its ‘Built to Serve’ editions of the Ram 1500 that feature special color schemes, honoring the five different branches of the military. All of the ‘Built to Serve’ editions have special decals on the outside and interior badging. Ram sees this auction as an extension of its commitment to veterans.

“More importantly, we expect this first production Ram 1500 TRX to raise significant funds that will go directly to the United Way for Southeastern Michigan’s 2-1-1 helpline to provide services to veterans and their families,” Koval added. “At Ram, we offer unique ‘Built to Serve’ editions of our Ram 1500 pickup as a way to honor all those who serve or have served in the U.S. armed forces with distinction. This is an important mission at Ram, and this auction is another way we can honor our veterans.”

“Ram is giving Barrett-Jackson bidders the unbelievable chance to own VIN 001 of its highly coveted TRX Launch Edition,” said Craig Jackson, chairman and CEO of Barrett-Jackson. “Only 702 of these muscle trucks were made available, and all were sold within three hours. Our Scottsdale Auction will be the only place to still get your hands on one of these extreme performance trucks.”

The Ram 1500 TRX VIN 001 will be on display on the Barrett-Jackson Scottsdale grounds from March 20-27. The truck will be auctioned on Friday, March 26th. The 702-horsepower truck is the fastest and most powerful mass-produced pickup. It was recently named the 2021 Motor Trend Truck of the Year. It was also a finalist for the 2021 North American International Auto Show Truck of the Year.

Who Will Benefit from the TRX Auction

The United Way for Southeastern Michigan’s 2-1-1 helpline receives more than 700 calls every day. 2-1-1 has access to a statewide database of more than 30,000 resources that are continually updated. It includes everything from food pantries and emergency shelters to education and COVID-19 resources.

“We appreciate this donation at a time when so many veterans are struggling to make ends meet,” said Dr. Darienne Hudson, president and CEO, United Way for Southeastern Michigan. “This donation will allow us to enhance our efforts toward ensuring more veterans and their families across southeast Michigan have access to the resources they need to succeed and thrive.”

If you want the opportunity to own the very first of what is sure to be a collector’s vehicle, go to and register to bid.

Follow Mary Conway at @maryconwaymedia and send her car news tips for future stories.