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First 2021 Ram TRX Raises $410,000 to Help Veterans

Ram continues its dedication to veterans with the auction of the first production 2021 Ram 1500 TRX.

The first production 2021 Ram 1500 TRX sold at the prestigious Barrett-Jackson Auction in Scottsdale, Arizona, for $410,000. Every dime of the money raised will go to help veterans through the United Way of Southeast Michigan’s 2-1-1 helpline.

“When Ram 1500 TRX VIN 001 rolled off the assembly line, it instantly became an incredibly exciting one-of-a-kind collectible truck, and that was reflected by the winning bid,” said Mike Koval Jr., Ram Brand Chief Executive Officer – Stellantis. “More importantly, we’re thrilled that the first Ram 1500 TRX raised significant funds that will go directly to the United Way for Southeast Michigan’s 2-1-1 helpline to provide services to veterans and their families.”

About the 2021 Ram TRX VIN 001

2021 Ram 1500 TRX VIN 001 is a launch Edition of the 702-horsepower beast. The 2021 Ram 1500 TRX VIN 001 winning bid included a unique authentication kit that includes a presentation box with a bound book custom-developed by the Ram brand team, which highlights the vehicle’s design development, exclusive photos and video, a speed-form model and a Ram truck cover developed by the vehicle’s design team. The Anvil Gray truck rolled off the assembly line in Sterling Heights, Michigan, December 17, 2020.

The highly anticipated truck is the quickest, fastest and most powerful truck ever. The launch edition of the 2021 Ram 1500 TRX was limited to 702 vehicles and sold out in less than three hours. The 2021 Ram 1500 TRX was named the 2021 Motor Trend Truck of the Year. It was also a finalist for the 2021 North American International Auto Show Truck of the Year.

Ram's Commitment to Veterans

Ram is already known for its ‘Built to Serve’ editions of the Ram 1500 that feature special color schemes, honoring the five different branches of the military. All of the ‘Built to Serve’ editions have special decals on the outside and interior badging. Ram sees this auction as an extension of its commitment to veterans.

“Ram continues to honor all of those who serve or have served in the United States armed forces with distinction through our ‘Built to Serve’ editions,” Koval added. “For Ram truck owners, whether military or civilian, ‘Built to Serve’ is a maxim that they can be proud to stand behind. This auction is another way we can honor our veterans by supporting them when they come home.”

Who Will Benefit from the TRX Auction

The United Way for Southeastern Michigan’s 2-1-1 helpline receives more than 700 calls every day from veterans and their family members. 2-1-1 has access to a statewide database of more than 30,000 resources that are continually updated. It includes everything from food pantries and emergency shelters to education and COVID-19 resources. When the auction of the TRX was announced in January, the president of United Way for Southeastern Michigan released this statement.

“We appreciate this donation at a time when so many veterans are struggling to make ends meet,” said Dr. Darienne Hudson, president and CEO, United Way for Southeastern Michigan. “This donation will allow us to enhance our efforts toward ensuring more veterans and their families across southeast Michigan have access to the resources they need to succeed and thrive.”

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