Which Toyota Models See The Biggest Increase In Sales At The End Of 2025? It's Not Corolla

Toyota remains the largest automotive carmaker in the world. In 2024, the Japanese company sold close to 10.8 million vehicles globally, but due to supply constraints and certification issues. Then, there is the fact that the competition isn’t sleeping. 

Last year, Honda introduced the Civic e:HEV, which almost matches the Corolla hybrid in terms of efficiency but beats it in terms of handling and 0 to 60 mph times. That said, November sales paint an interesting picture with regard to how the brand is doing. 

It shows a decline of 0.3 percent compared to the same period last year. But more interesting is how each model is doing, and while it is hardly a surprise that certain models are seeing a sharp decline in sales volume, it is the ones that see a surprising and significant increase. 

Which Toyota models see the sharpest decline in November 2025

There are a few models that are doing worse than last year, and to no surprise, the Toyota Mirai is the biggest offender. Hydrogen infrastructure is near-non-existent, and hydrogen fuel is still a lot more expensive than gasoline (and diesel). It’s a surprise Toyota managed to sell 184 units of the hydrogen Camry rival. That’s down 60.1 percent from 2024, when a total of 464 Mirai were sold.

Toyota Prius saw a 39.9-percent decrease in sales in November 2025, compared to November 2024, but an overall increase of 33.7 percent for the year. The Prius is still among Toyota’s most popular BEV models, but with models like the Corolla and Corolla Cross offering the same powertrains, in some cases for a lot less money, the Prius could soon become obsolete - a fact exacerbated by the arrival of the new, all-electric Toyota C-HR, which packs more power than a GR Corolla.

The Camry is doing well, seeing a minor decline of 7.0 percent for November. Overall, annual sales are up by 2.4 percent (287,673 for 2025 vs 283,065 for 2024). In 2025, Toyota Camry became a hybrid-only model, depriving us of the Camry TRD Sport, but that doesn’t seem to have had a negative effect on sales.

Toyota RAV4 is the most popular compact SUV in the US, but surprisingly, there is no data for November 2025. The trend is positive, so I expect an increase from the 41,179 vehicles sold in November 2024.

Related story: The Best Hybrid Vehicles You Can Buy In 2025

The biggest surprise 

Toyota GR Supra is officially discontinued, and with the Final Edition of the sports car now being available to order, sales were bound to go up. For November 2025, GR Supra sales jumped 375.3 percent compared to the same month last year. This means 347 vehicles were sold in November 2025 versus 73 in November 2024. The GR Supra Final Edition will be produced in limited quantities, and 1,300 units will arrive for North America. 

Toyota Crown is another surprise. The name previously associated with luxury sedans became a luxury crossover coupe with efficient hybrid powertrains. The Crown Signia adds a new level of practicality with a shooting-brake body style, but charges almost $3,000 over the standard Crown for it. 

The model sees an 85.2-percent increase in sales volume for November 2025, compared to the same period last year. That’s 1,252 vehicles sold versus 676. Annual sales are a different story, as the model sees a 41.1-percent decline in sales volume (11,090 vs 18,838 cars sold). The niche nature of the vehicle, rather uninspiring (but well-put-together) interior, and lack of a V-6 powertrain seem to be the main reasons, according to prospective buyers.

Toyota’s other sports coupe, the GR86, also saw a jump in November sales - by 14.8 percent (581 cars sold versus 506 in November 2024), despite the model’s production cycle coming to an end. Overall, annual GR86 sales for 2025 have fallen by 13.7 percent compared to last year (9,364 vs 10,847 cars). Luckily, a new Toyota GR86 will arrive, and it will likely be co-developed with Mazda. 

Toyota Corolla is the brand’s undisputed bestseller and sees a 15.4 percent increase in November 2025 sales compared to November 2024 - 23,237 cars versus 20,142. Overall, the model’s annual sales have gone up 4.4 percent - 224,571 cars sold vs 215.188 - despite a complete redesign scheduled to debut in 2026.

Related story: Toyota Expects Its Smaller Engine To Deliver More and Replace Almost All of The Company's Existing Powerplants

Overall, Toyota is 3.1 percent up in sales volume, compared to 2024, and it’s hardly a surprise. Even with a few technical recalls, most notably concerning the 3.4-liter twin-turbo V-6 engine, Toyota continues to uphold its original values. If you own a Toyota or are considering one, let me know what your opinion is on the brand’s current offerings in the comment section below. 

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Image sources: 2026 Toyota Crown, 2026 Toyota Mirai, 2026 Toyota GR Supra

Dimitar Angelov's automotive interests made him an expert in a wide variety of vehicles. Japanese brands like Toyota and Nissan are closest to his heart, although performance cars in general are his favorite segment, which is why he is constantly on the lookout for the best deals on the market. Dimitar Angelov's car passion and knack for the written word led him to complete a Master of Arts in Media and Communications, and classic car restoration. Dim is happy to get behind the wheel of any car and share his impressions. You can follow Dimitar on X, Linked-in, Instagram, and Facebook.