2018_Honda_Accord
Parks McCants's picture

Why 2018 Honda Accord is not selling as well as predicted

The most advanced Honda Accord to come out of Ohio is not selling as well as anticipated by the automotive press, including yours truly. There are several key factors that keep Honda Accord from selling as well as predicted.

Historically, Honda Accord is the best selling retail-only 4-door sedan in North America. I, along with my fellow automotive press journalist, applaud 2018 Honda Accord as the most tech-advanced, and best overall drive and ride experience available in today’s sub-premium midsize sedan segment. It’s affordable, fuel efficient, and easy to look at.

From the base model 1.5 L turbocharged 4-cylinder Accord, to the top-of-the-mark 2018 Honda Accord Touring, there’s a nicely appointed, active safety equipped, and comfortable, Honda Accord for almost any budget. So, what’s keeping Honda Accord from selling at record numbers? I believe there are a couple of factors here that go beyond price-point and dealership availability.

To much, too soon, with a delayed 2.0 turbo Accord Touring offering

According to Automotive News, Honda Accord dealership inventory sits at an unprecedented 103 days -- unheard of in the world of Honda. According to several sources, Accords arch nemesis Toyota Camry, is outselling Honda’s family transportation staple due to Toyota’s exceptional consumer purchase incentives and attractive lease rates -- could be. Me, I wouldn't dump my preferred auto brand for a few dollars a month. But then again, that’s just me.

I believe Honda Accord sales are suffering due to consumer turbo engine concerns

It’s that lingering belief that a turbocharged engine is less reliable than a normally aspirated one. In the latest generation of cars and light trucks, Honda’s opted to eliminate one, if not the best V6 engines available to the auto industry from the Honda Accord lineup. Also gone, is the mechanically bulletproof i-VTEC 4 cylinder fuel injected 4-cylinder gasoline mainstay; replaced by a rather good lineup of Earth Dreams VTEC turbocharged 4-cylinder marvels.

Toyota Camry, although redesigned from the tires up, is not turbocharged. And, is available with a 3.5 Liter V6. Also, on closer inspection, Camry appears to have the superior finance terms, and a purchase inclusive 2-year free service binder -- the higher rated Honda Accord does not.

Or, new Honda buyers may simply be opting for Civic, HR-V and CR-V

With a larger and more powerful Honda Civic comes a viable, less expensive, option for many would-be-Accord buyers. Civic in it’s several 4-door variants, comfortably seats 5 adults. Why buy an Accord? Also, when we look to monthly Honda sales, we note a month over month uptick in Honda HR-V, CR-V and most recently with increased production, Honda Pilot. Honda currently offers an expanded lineup of several award winning cars and light trucks. Perhaps the greatest competition for Honda Accord comes from within.


Sign-up to our email newsletter for daily perspectives on car design, trends, events and news, not found elsewhere.

Comments

Honda also doesn’t sell 7-10% to fleet sales. Hard to find a rental car that is not a Toyota right now.
True Dat!
It's not just the turbo ... it's a 1.5 liter Civic turbo. The Accord should at least have a different engine... like a 2.0 liter base. Crazy decision based on corporate economics, not what the consumer expects.
Welcome Dave. You do have a high output 2.0 L turbocharged VTEC engine option available in the Accord Sport, and Touring variant. Drive one and get back to us with your opinion. Cheers!
It's because they have become too ugly!!! Especially the new Accord. Honda buyer since 1985 - just bought my 1st Acura.
I always was Honda Accord lover, but this new 2018 model is ugly. Now I'm driving Camry XSE with V6. Shame on Honda,..
Maybe I'm frugal (or cheap!) but I keep my cars for lengthy time periods - usually 8+ years. I don't want the expense of having to replace a turbo conglomeration on an aged vehicle. It seems to me that Honda doesn't want my business if I can't have a v6. Turbos - Bah!
I love my accord, and was in the market for a new one. Hoping the 2018 was going to be it. After looking at it, i just cant get used to that back side.. the interior is among the best..and the front i can get used to... love the wheels.. but why did they make it a fast back and then make the taillights ugly to top it off. Hope they take a hint from the new Insight and change those in the 2019 version.
YOU GUY,S ARE VERY VERY RIGHT THE CAR IS TO UGLY, HONDA, PREPARE YOURSELF FOR THE 2019 ALTIMA PLATINUM 2.0 TURBO. IM GETTING ONE AS SOON THEY SHOW UP AT DEALER, I THINK THAT HONDA GAVE THE PENCIL TO THE WRONG GUY.