Dominant 2018 Toyota Camry Sees 4 Months of Sales Growth, While Competitors All See Declines
In November of 2017, the new Camry increased its sales by a whopping 24%. In December of 2017, the Camry increased its sales by 35%, almost unprecedented in the current flat or slightly declining sales market the U.S. is presently in. Some would surmise the sales were due to year-end incentives. However, in January of 2018, the Camry’s sales continued to increase (by comparison to the prior January) with 16% growth. This past month of February, the Camry grew its sales by 12%. If anyone had any doubts as to whether the all-new Camry is a success, the evidence is pretty clear it is a smash hit.
As a point of comparison, the all-new Accord, which switched to all turbocharged engines and has undergone its own extensive redesign, has seen monthly sales declines since November of 15%, 32%, 13%, and 16%. Nissan’s Altima is down 12% for the first two months of 2018. Despite having just had its best February in 18 years, the Ford Fusion is down 15% in 2018 as well. Chevrolet’s Malibu is not really even close in sales volume to the Camry and Accord, but as a point of reference, its low sales are also down in 2018.
Normally, any given segments’ sales rise and fall more or less together. As crossovers grow in sales, most brands see increases in sales. As trucks grow in sales, most brands see increases. However, the 2018 Toyota Camry is growing robustly in a segment in which every important brand’s model is seeing significant declines. Making the Camry’s sales increases all the more noteworthy.
2018 Camry Quick Facts:
The 2018 Toyota Camry is an IIHS Top Safety Pick Plus-rated vehicle, the highest possible safety rating. Unlike many of its peers, the Camry includes active safety on every trim at no added cost. Redesigned for the new model year, the 2018 Camry rides on a new platform that has transformed its handling. The new Camry also boasts new engines and retains its V6 option.