Will the Tesla Cybertruck Ever Be Released?
We've heard how the Cybertruck will be pushed back in production and is delayed again and again. Some expected to get a Cybertruck at the end of 2021. The Cybertruck is the ultimate product in many areas: durability, range, look and style, performance, etc...
When the Cybertruck reveal happened a few years ago, it was an instant success and many people - over 1 million now - place a pre-order. This was even after the Cybertruck window broke after having a steel ball thrown at it. Why is the Cybertruck being delayed? Well, it all comes down to Tesla's mission.
Tesla's mission is to accelerate the world to sustainable energy. There is climate change and saving the planet is important. Once job #1 is taken care of, then Tesla can do other things like making the Cybertruck and the Roadster. Those two vehicles will prolonge the mission, even though the vehicles are amazing.
The Cybertruck is not like any new EV. There is a lot of complexity involved in building it. There's some simplicity too, with it not having paint or having any rounded edges on the frame. Tesla may have been concerned about the demand of the Cybertruck initially, but now with well over 1 million pre-orders, there's no concern.
Existing Models Will Get Priority
Tesla has so much demand for its existing Model 3 and Model Y vehicles that there is no need to introduce another vehicle. Some would argue that not introducing new vehicles will eventually cause problems for Tesla. But until the demand starts to wane for the Model 3 and Model Y, it doesn't make sense to make the new vehicles.
I think the Cybertruck will eventually get made. It addresses a large segment of vehicles that people buy each year, the pickup truck market. And Elon wants to address all major vehicle market segments - and the pickup truck is one.
The Cybertruck is a major engineering feat and I think Giga Texas needs to be ramping at volume production before the Cybertruck gets started. The good thing about the Cybertruck is that it has caused other vehicle makers to transition to EVs faster - namely the electric Ford F-150 as well as Rivian making only trucks.
Tesla has their hands full with the Model 3 and Y. Tesla is also battery constrained. When there are so many batteries that there is an abundance of batteries, Tesla will much more easily be able to focus on these other vehicle segments, like the Cybertruck.
Elon also wants the Cybertruck to be the most amazing vehicle available. He doesn't want an average pickup truck. I wrote a while back that Tesla should make a basic version of the Cybertruck, but I don't see Elon Musk doing this. He will want something that is a technological wonder and be able to make it at an affordable cost.
To do this, Tesla needs a lot more 4680 batteries. These are the batteries the Cybertruck will use and the truck will need to be affordable and have a long range with great performance. I think it all comes down to batteries though.
I expect to get my Cybertruck in about 3 years - we'll see if it's any sooner or longer than that. Or, it will be released much further down the road - in about 5 years and I won't get it until the end of the decade. Either way, I'll be waiting as patiently as I can.
Will Tesla release the Cybertruck in 2023? Or will they release it late in the decade because of current demand for their vehicles?
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Jeremy Johnson is a Tesla investor and supporter. He first invested in Tesla in 2017 after years of following Elon Musk and admiring his work ethic and intelligence. Since then, he's become a Tesla bull, covering anything about Tesla he can find, while also dabbling in other electric vehicle companies. Jeremy covers Tesla developments at Torque News. You can follow him on Twitter or LinkedIn to stay in touch and follow his Tesla news coverage on Torque News.