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Chevy spells green three ways for St. Patrick's Day

One read of the latest GM news release, it appears Chevrolet is not one to pass up on a marketing opportunity, especially when it focuses on St. Patrick’s Day and the color green.

Just in time for St. Patrick’s Day, Chevrolet is wearing its own green, with a concept performance car that would make any enthusiast green with envy, an upcoming mini hatch that wears a hot Jalapeno paint finish, and fuel-sipping cars that save green at the pump.

Founded in 1911 in Detroit, Chevrolet is now one of the world's largest car brands, doing business in more than 140 countries and selling more than 4 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature spirited performance, expressive design and high quality; and now there are three shades of green.

Hot Wheels Camaro Concept Dazzles in Green

Truth is, any enthusiast would trade a lucky shamrock for the green Chevrolet Hot Wheels Camaro concept. It’s a life-size tribute to the original 1968 toy. This one looked great at the NAIAS 2012 in Detroit.

Fulfilling the wish of every child who has ever played with one, the Chevrolet and Hot Wheels® Camaro Concept will return next month to the New York International Auto Show, following its debut last fall at the Specialty Equipment Market Association (SEMA) Show.

For the record, it was inspired by the “Custom Camaro” – the dazzling green Spectraflame® 1:64-scale toy that was one of the original 16 Hot Wheels cars released in 1968. The finish was achieved using a meticulous, several-step process that included applying a liquid-metal solution and several layers of green tint.

The Chevrolet Spark in Jalapeno

Designed to challenge preconceived notions of how an affordable mini car can look, feel and drive, the Spark, which arrives in dealer showrooms this summer, features attention-grabbing exterior finishes including Jalapeno, Salsa, Denim, Lemonade and Techno Pink. A four-passenger, five-door hatch, Spark is designed to appeal to first-time buyers and city dwellers with its bold styling, affordability, 10 standard air bags, fuel efficiency and maneuverability.

Fuel Sippers Create a Green with Envy

Chevrolet offers a full line of cars with fuel-saving technologies that save consumers green at the pump – some with highway fuel economy of 37 or more mpg. They include the all-new Malibu Eco (37), new Sonic small car (40), Cruze compact car (38) and Cruze Eco (39). The Volt electric car combines pure electric drive and an efficient, range-extending engine to deliver a total EPA-estimated range of 379 miles.

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