If you want a new 2014 Mercedes-Benz CLA-Class stand in line
Mercedes-Benz can’t keep up with the demand for the new 2014 CLA-Class and they are flying off dealer lots as quick as they get them in. If you go into a Mercedes-Benz dealer here in Denver, Colorado, you won’t be able to see the new CLA. There is a one-two week wait just to get the new four door coupe into the showroom. Why is the demand so high?
The new 2014 Mercedes CLA-Class comes with great styling and it comes with a plethora of standard features. The 2014 Mercedes CLA250 has an MSRP starting at $29,900 plus $925 destination, and that’s attracting a new buyer into Mercedes showrooms. For that starting price, CLA comes standard with HD Radio, Hands-free Bluetooth interface, sport front seats, 14-way front seats with memory, Split-folding rear seats and ambient interior lighting. Buyers are flocking into Mercedes to get one.
We spoke with Marcus at a local Denver Mercedes-Benz dealer and he told us they are having a hard time meeting customer demand. He also said buyers are trading in their bigger cars and wanting the new CLA compact luxury four-door coupe. They are seeing many new buyers “coming into the brand for the first time.”
Marcus told us they can’t keep up with the demand for the new 2014 CLA-Class. “It’s really a hot car right now and selling quickly when they come in. We are having a hard time keeping them in stock. Once they come come in, they go very quickly. We are about a week out right now before we get the next CLA-Class into the showroom.”
Another interesting fact is that buyers are not wanting the new CLA base model at $29,900. They are ordering the four-door coupe fully loaded with extras and the average price is just under $40,000. Buyers are looking to get their CLA with extra packages like 4MATIC, Leather, Sport package, and the premium package with heated seats upgraded sound and new media interface.
Marcus told us, “We have a lot of people purchasing the car fully loaded. The demand for CLA with options is higher for under $40,000.” He also sees many buyers who aren’t willing to wait to get the new CLA, move up to the Mercedes-Benz C-Class. The C-Class starts at $35,800 not including destination, and many buyers are choosing the C250 Sport sedan instead.
This Mercedes-Benz dealer is also seeing extremely high demand for the all-new 2014 CLA 45 AMG performance car. They have only been able to get 2 of the sports cars and they sold immediately. They won’t see another one until, January, and that one is already sold. Marcus said the CLA 45 AMG is in low supply and high demand and has been wildly popular.