America has decided that the downsides of trade negotiations outweigh the upsides of retaining and expanding domestic manufacturing. You may disagree with that decision, but the die seems cast. This story will help those Ford customers considering buying a new vehicle this year understand the current buying climate and explain why June may be the last best chance to get “yesterday’s” pricing on a new Ford.
Around the time that it became clear that President Trump would soon flip over the negotiating table and flush a decade of trade rules down the latrine, Nissan, Ford, and other manufacturers realized that their 2025 sales results may hinge on a short window of time. Some brands took action to let their customers know that if they want the price they expect, or possibly a better price, acting “now” would be a very wise move.
Ford’s employee pricing for all program, a.k.a. “You pay what we pay,” kicked off and has been running now for a number of weeks. It was recently extended through the end of June. That means you have a few weeks to take advantage of this reduction in pricing that could cut thousands of dollars off the cost of your new Ford.
We visited Acton Ford, a Metro West Boston dealer, to confirm that the program was still in effect and to hear from a few salespeople how the program works. Here are a few things we learned from chatting with the friendly staff:
Inventory is plentiful for many popular Ford Models
-The employee pricing program is still in effect
-Lease deals on Mach-e are still very good, particularly for those who drive reasonable annual miles.
-We counted ten Bronco Sports (all trims, all colors) and ten Broncos on hand
-Mavericks are also in stock for same-day delivery
In most cases, buying off the dealer lot is the best way to obtain a discount, but not always. We asked one salesperson what a shopper would be faced with if their favorite model or color was not in stock, but they wanted to buy a Ford. The answer was very helpful. “If the model is included in the employee cost program, a shopper can order now, lock in pricing, and take delivery after July 1st.” Check with your own dealer to confirm which models apply, and that this price promise applies to your deal.
As a long-time automotive media member, I don’t pander to the manufacturers, and I generally avoid “Best Time to Buy” types of stories. However, with the political landscape such as it is, this story is an exception to my general policy. As a Ford owner and reporter, I feel that the current situation deserves to be recognized. The remaining weeks of June appear to be a very good time to buy if you are planning to get a new Ford in 2025.
Are you considering a new vehicle this year? If so, tell us why you would or would not buy now, given the tariff timelines. All comments are welcome and will be respected.
John Goreham is a long-standing member of the New England Motor Press Association and an expert vehicle tester. John completed an engineering program with a focus on electric vehicles, followed by two decades of work in high-tech, biopharma, and the automotive supply chain before becoming a news contributor. He is a member of the Society of Automotive Engineers (SAE int). In addition to his eleven years of work at Torque News, John has published thousands of articles and reviews at American news outlets. He is known for offering unfiltered opinions on vehicle topics. You can connect with John on LinkedIn and follow his work on his personal X channel or on our X channel. Please note that stories carrying John's by-line are never AI-generated, but he does employ grammar and punctuation software when proofreading and he also uses image generation tools.
