Tweet Your Way to the Super Bowl and a Mercedes
Mercedes-Benz will cast four two-person teams consisting of social-media mavens and the co-drivers of their choice. Teams will depart from New York, Los Angeles, Chicago and Tampa on February 2, 2011, and will arrive in Dallas on February 4, 2011.
The driving team that reaches Dallas at the end of the race with the highest total score will be declared the winner and will receive a pair of all-new 2012 Mercedes-Benz C-Class Coupes. All competitors receive a ticket to Super Bowl XLV.
Twitter-account holders can apply for a spot on one of the four Mercedes-Benz Tweet Race teams at Mercedes Facebook page through Dec. 22, 2010. Applications must be submitted by 11:59 pm PST on December 22.
Each team’s progress is “fueled” by the amount of Twitter activity it generates, plus its performance in a series of challenges along the way – meaning teams will need to fully engage their social networks to receive the “Tweet Fuel” needed to reach the finish line, successfully complete challenges and earn the highest possible total score. The total score of each team is calculated based on points awarded for the completion of challenges and the overall number of Tweets generated.