2022 Toyota Prius Night Shade Aims To Revive Slumping Sales
Toyota Prius changed the automotive world and caused everyone to rethink the way we drive an automobile. Over the generations, sales have spiked and fallen.
With the advent of other car manufacturers building hybrids, Toyota Prius lost part of the market share. Different hybrids offered options and variances that Prius did not, and the once famed car took a nosedive in sales.
So how does Toyota react to keeping the Prius name alive? Give the people what they want, and they are doing it with the 2022 Night Shade.
What Is The Prius Night Shade?
The 2022 Toyota Prius Nightshade is like a regular Prius but way cooler. The Midnight Black Metallic paint is just the beginning. All the badging and trim are also black.
Prius in 2022 has more cargo space. With a generous 50.7 cubic feet, you will have all the room you need and more if you want to take it out on the nomad road.
Softex trimmings, heated steering wheel, and seats also give Prius a much more modern feel without compromising creature comforts.
The Nightshade Edition gets some excellent standard features like a 7.0-inch touchscreen, a six-speaker JBL sound system, Android Auto and Apple CarPlay.
Other neat tech employs wireless charging, backup camera, Amazon Alexa, and Siri Eyes Free. As a bonus, Toyota is giving a complimentary subscription to Safety Connect and ten year trial period.
Think of this Prius as the Darth Vader of hybrids. The sleek blacked-out edition is sure to turn heads. It may not help sales, but time will tell. I think a dark side refresh on a "green" vehicle is just what this model needs to attract new customers.
That is all for this episode. Remember Today's Adventure is Tomorrow's Story. Question: Is the Toyota Sienna worth it?
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Peter Neilson is an automotive consultant specializing in electric cars and hybrid battery technologies. He holds a Bachelor of Science in Automotive Service Technology from Weber State University. Peter can be reached on Linkedin and you can tweet him at The_hybrid_guy on Twitter. Find his page on Facebook at Certified Auto Consulting. Read more of Peter's stories at Toyota news coverage on Torque News. Search Toyota Prius Torque News for more in depth Prius coverage from our reporter.