Skip to main content

Jaguar named Customer Service Champ by J.D. Power

Posted: February 18, 2011 - 4:02PM
Author: Don Bain
Jaguar North America was recognized at the J.D. Power and Associates Customer Service Roundtable in Las Vegas yesterday as a J.D. Power 2011 Customer Service Champion — one of only 40 companies so distinguished this year.


To qualify for inclusion, companies must not only outrival those in their industries, but must also outshine leading brands in 20 major industries evaluated by J.D. Power. Among five key customer hot points considered are people, presentation, process, product, and price. Jaguar was selected for satisfying customers with an outstanding new-vehicle sales experience.

J.D. Power evaluated more than 800 brands in the selection of the J.D. Power 2011 Customer Service Champions. Companies were compared on customer feedback, opinions and perceptions primarily from J.D. Power's research but along with additional research.

These 40 companies represent the zenith of excellence in customer service in America by comparison not only within their industries, but across the board as well, according to J.D. Power.

“The entire Jaguar organization from the designers and engineers in the U.K. through to the dealers in the United States have a commitment to serving our Jaguar owners, backed by Jaguar Platinum Coverage,” stated Gary Temple, president, Jaguar Land Rover North America. “We appreciate that J.D. Power and Associates has selected Jaguar as a Customer Service Champion and will continue to make customer care a top priority at Jaguar.”

Jaguar also achieved the highest score in the U.S. auto industry and was ranked Highest among Luxury Brands for Sales Satisfaction in J.D. Power and Associates 2010 Sales Satisfaction Index (SSI) Study(SM).

Jaguar is celebrating a very successful year with the XJ receiving more than 20 international honors, including:

Best Luxury Car from China's Auto News

Annual Limousine King from Quattroroute (Italy)

Luxury Car of the Year from Top Gear (UK)

Automobile Magazine's 2011 Design of the Year (U.S.)

Automobile Magazine's 2011 All Star Award (U.S.)

Best Executive Sedan from Bloomberg (U.S.)

• MSN Auto Editors' Choice Award (U.S.)

Popular Science magazine’s Best of What's News Award (U.S.)

As well as the many honors, Jaguar U.S. sales for January were up 48 percent from last year and sales over the full year have increased by 12 percent.

Did You Know
Jaguar began as a manufacturer of motorcycle sidecars in 1922 to become one of the world's premier manufacturers of luxury sedans and sports cars and one of the world’s most recognized brands. Jaguar operates under a simple vision: To produce beautiful, fast cars that are desired the world over.

The company operates two plants in the UK and is fully engaged in environmental programs, community work and brand awareness cross-promotions, motorsport for example.