NACTOY Awards Just A Part Of Ford Maverick And Bronco 2022 Story
For the second time in the last two years, Ford vehicles have earned North American Car/Truck of the Year honors. Though the vehicles are different, the automaker can boast the honors for some of its newest vehicles.
Ford sets many marks this year as it becomes major seller.
Two Vehicles In 2021 And Two In 2022
Indeed, not only has the automaker been honored with the 2022 North American Utility [Vehicle] of the Year award and the 2022 North American Truck of the Year award, but Ford was also the winner of NACTOY awards last year. This year's winners were the 2022 Ford Bronco and the Ford Maverick; last year's winners were the Ford F-150 and the Mustang Mach-E. The Mustang Mach-E was honored last year and this.
Like last year's winners, this year's honorees addressed a fundamental need for the automaker's customer base. Of course, it's all about moving the iron and making a profit for automakers. However, it is of crucial importance when your products also win multiple honors, making it easier for your dealers.
Here is a listing of the other awards that Ford has taken this year with the Bronco and the Maverick:
- SEMA -- 2021 4x4 of the Year Award
- Motor1 – Best Adventure Vehicle
- Top Gear – 2021 American Car of the Year
- Forbes – 2022 Forbes Wheels of the Year
- North State Journal – Best of the Year
- Gear Patrol – GP100 Awards, 2022 Best in Motoring
- CarBuzz – 2021 Off-Road Warrior Award
- iF DesignGold Award 2021
- North American Utility of the Year – 2022 Finalist
- Autotrader.ca – 2022 Best Vehicle for Adventur
- The Detroit News – Readers’ Choice Awards, Baddest Off-Road Vehicle
- The Detroit News – Readers’ Choice Awards, Best Family Fun Finder
Ford Has An Enthusiastic Reaction
An enthused Kumar Galhotra, Ford's president Americas and International Markets Group, was "thrilled and honored to earn both Truck and Utility of the Year from the NACTOY jury for the Ford Maverick and Bronco, especially among such a strong field of competitors. But we're also proud because these awards are well-deserved recognition for the tremendous among of work, focus, and energy our teams have invested in designing, engineering, and building exciting vehicles for our customers. This also reflects the overwhelming reception we've had from our Maverick and Bronco customers alike."
The NACTOY awards result after hours of work by a panel of 50 distinguished veteran automotive jurors. The awards program begins as soon as a new model drops, and if it is important, the awards program adds it to its menu of vehicles. The program evaluated about 30 vehicles this year before they settled on the finalists.
The Bronco, the flagship of the Ford outdoor brand, offers a tremendous off-road experience with heritage-inspired style, sound engineering, and intelligent off-road technology. The formula and product are hitting the mark with customers, with the Bronco turning on dealer lots in just seven days on average.
The all-new, affordable Ford Maverick is America's first standard full-hybrid pickup. It is the most fuel-efficient truck on the market, with an EPA-estimated rating of 42 mpg in the city. Its compact size makes it easy to maneuver and park, and there's room for five adults and plenty of storage with payload and towing capability to accommodate a wide range of needs. The Maverick is turning on dealer lots in just four days on average.
Strong Designs Meet Customer Needs
The design of both Bronco and Maverick enables the adventures and needs of their owners, from scaling trails to helping a friend move a couch. These new vehicles are just what customers have asked for.
Photos Courtesy Ford Motor Co.
Marc Stern has been an automotive writer since 1971 when an otherwise normal news editor said, "You're our new car editor," and dumped about 27 pounds of auto stuff on my desk. I was in heaven as I have been a gearhead from my early days. As a teen, I spent the usual number of misspent hours hanging out at gas stations Shell and Texaco (a big thing in my youth) and working on cars. From there on, it was a straight line to my first column for the paper, "You Auto Know," an enterprise that I handled faithfully for 32 years. Not many people know that I also handled computer documentation for a good part of my living while writing YAN. My best writing, though, was always in cars. My work has appeared in Popular Mechanics, Mechanix Illustrated, AutoWeek, SuperStock, Trailer Life, Old Cars Weekly, Special Interest Autos, etc. You can follow me on: Twitter or Facebook.