Ram is back with the second phase of its incredibly popular 2022 Ram 1500 ‘Built to Serve’ limited-edition models. This round will honor first-responders. Last year, Ram’s ‘Built to Serve’ models paid tribute to all of the U.S. Armed Forces.
Ram’s ‘Built to Serve’ Firefighter Limited-Edition
Ram is kicking off its 2022 ‘Built to Serve’ editions with models dedicated to the firefighters. Just like the other ‘Built to Serve’ models, Ram is leaving plenty of room for customization. The next Built to Serve models will honor police and emergency medical personnel.
Each of the three main first responder services will be honored by Ram with two specially selected, unique exterior paint colors that evoke the spirit, mission and history of that service. The firefighter-inspired 2022 Ram 1500 Built to Serve edition is offered in Redline and Diamond Black exterior colors, with a black interior with orange accent stitching.
“After honoring each branch of the U.S. Armed Forces with our initial Built to Serve models, we felt it would be equally important to also extend our gratitude to all first responders who serve or have served our communities,” said Mike Koval Jr., Ram brand CEO – Stellantis. “Whether a first responder or civilian, Ram truck owners are very familiar with this adage as it’s something we strive to build into every truck and van we produce.”
Built to Serve Models
The Built to Serve configuration is available on the 2022 Ram 1500 Big Horn models in all body sizes and powertrains. The trucks have strong exterior styling including an all-black grille and surround, black bumpers, black-bezel premium lighting and 20-inch aluminum wheels with a unique Technical Gray finish and body-color wheel flares. The truck also has black badges, black wheel-to-wheel side steps and dual four-inch black exhaust tips.
Ram 1500 Built to Serve trucks have interior and exterior features that set them apart, including a United States flag and a Built to Serve decal on each of the rear quarter panels.
Inside, the Built to Serve Ram trucks will represent each of the three main emergency services. The interior is accented with unique, corresponding color stitching. The firefighter interior has orange accent stitching.
Built to Customize
Every person’s service is different and the Built to Serve editions are designed to be personalized. The firefighter themed interior features cloth and premium vinyl seats. There are Built to Serve embroidered Velcro panels on each front seat and additional Velcro panels on each front seat shoulder panel. Drivers can apply their own patches, flags, name tapes or slogans, to personalize their Built to Serve truck. Front seat-back panels are covered with special webbing so drivers can add their own equipment or pouches. The webbing system is called Pouch Attachment Ladder System/Modular Lightweight Load-bearing Equipment webbing. The PALS/MOLLE system was created by someone in the Army and it is used in most service and emergency vehicles.
Other Built to Serve Truck Highlights:
- ‘Built to Serve’ instrument panel badge
- Lockable console storage (optional)
- Deeply bolstered performance cloth and vinyl Sport seats
- Black Onyx Chrome interior trim
- 4x4 Off-Road Capability
- All-terrain tires
- Electronic-locking rear axle
- Hill-descent control
- Front suspension skid plate
- Steering gear skid plate
- Fuel tank skid plate
- Transfer case skid plate
- Tow hooks
- Heavy-duty off-road-calibrated front and rear shock absorbers
Ram will start building the ‘Built to Serve’ firefighter limited-edition trucks, this month, at Sterling Heights Assembly Plant (SHAP) in Michigan. The trucks should be in dealer showrooms this spring. The 2022 Ram 1500 Built to Serve models have a manufacturer’s suggested retail price (MSRP) of $46,625, plus $1,795 destination. No word yet on when the other first responder Built to Serve trucks will be available.
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