Chevrolet's 2025 Holiday Ad is a Love Letter to Mothers Everywhere and the Chevrolet Suburban

The Chevrolet Suburban is the longest running automotive nameplate, not just in America, but in the world. Chevrolet started building Suburbans in 1934. Nearly every person has a story about riding in a Suburban. Chevy’s newest holiday ad shows how a 1987 Suburban has carried a family through generations. The ad focuses on the family’s mother and through flashbacks shows the group’s many road trips to their cabin. 

“As a father of three adult boys, the holidays give us the opportunity to reconnect, and cherish the traditions that bring us together,” said Steve Majoros, Chief Marketing Officer, Chevrolet. “This year, our focus was to invite people to remember life’s most special moments with family, with its ups and downs, and to find joy in the journey.”

Chevrolet’s Holiday Card to America

Chevrolet’s marketing team has been masterful over the last five years, illustrating the important role many vehicles play in families. Often, road trips are where parents and children communicate about important topics. Whether it is driving to school, sports activities or weekend adventures, vehicles play major roles in memories. 

This year’s vignette shows a couple’s holiday tradition of driving to their cabin in the 1987 Suburban. Memories include stopping to cut down a Christmas tree with their two kids and dog. The ad traverses the trials and tribulations of children growing up, facing heartbreak and also the joys of starting families. 

“We can’t wait to share this story with families across America, in a way only Chevy can. We are a brand that represents the faces of our country and we’re certain many will see themselves reflected in this story.”

2026 Chevrolet Suburban

The Chevrolet Suburban remains one of the most popular nameplates in America. The full size SUV is a top seller. The Suburban is the only vehicle I know of that has its own star on the Hollywood Walk of Fame, because it is featured in so many movies and television shows. 

General Motors recently spent $500 million to upgrade the Arlington, Texas, plant that builds the Suburbans and Chevrolet Tahoes. As I reported then, GM said that its most profitable ICE vehicles like full-size SUVs and trucks would be around “for years to come.” The 2025 Chevrolet Tahoes and Suburbans will have the same new face as the new Chevrolet Silverado and will come loaded with new technology.

“The new faces of Tahoe and Suburban are more expressive, borrowing inspiration from the recently refreshed Chevrolet truck lineup,” said Phil Zak, executive design director, Global Chevrolet. “They remain as versatile as ever, but with a greater emphasis on the details that have driven these large SUVs to the top of their segment.”

The new SUVs have huge best-in-class 17.7 inch-diagonal infotainment screens. Chevrolet is also offering fascinating new technology that would allow customers to remotely view a network of cameras showing the interior and exterior of their vehicle with select OnStar plans. The cameras could also record events like crash and theft. Those new cameras could revolutionize vehicle security.

Previous Holiday Ads

This is the fifth annual holiday advertisement reminding people about the role vehicles can play in our lives.

Last year’s advertisement focused on a young man debating what to do with his future after the death of his beloved grandfather. In 2023, a young woman takes her grandmother, who has memory issues, for a ride in her old vehicle to remind her of her many happy times. The previous year, a man used his EV to help a neighbor, Mrs. Hayes, who helped him when he was much younger. 

The 60-second version of Holiday Card to America will debut during the football games on Thanksgiving Day and on the Chevrolet YouTube channel.

Chevrolet Photo

Mary Conway is a professional automotive journalist and has decades of experience specializing in automotive news analysis. She covered the Detroit Three for more than twenty years for the ABC affiliate, in Detroit. Her affection for the Motor City comes naturally. Her father ran a gas station while Mary was growing up, in Wisconsin.

Follow Mary Conway at @MaryConwayMedia and send her car news tips for future stories