The love that Tesla owners have towards their cars is really something special. Few automotive brands have been able to garner this kind of loyalty. Some that come to mind are Saturn (A Different Kind of Car Company), Ford’s F-150 (heritage, utility, and dominance in the truck segment), and Toyota (reliability, affordability, and long-term value). It’s especially impressive given Tesla’s relative youth, and despite goofy behavior from the company’s leader. Social media is awash with Tesla’s gushing owners, some who have gone from a Model 3 to a Model Y. They stay within the familiar Tesla ecosystem even as other options grow.
Here’s a recent post on the Facebook Tesla Model Y group by Tom Hogsed about his recent purchase of a used Model Y.
“I'm almost 51 years old and after purchasing this used 2021 Model Y Long Range AWD (57K miles), I can honestly say that I've never enjoyed driving more! Do you find that the newness wears off, or does the enjoyment continue because of the constant updates?
Things I was unsure about while researching...
- Battery Anxiety (felt it the first day, but learned a ton by researching and knowing my options)
- Regenerative Breaking (I gave my salesman whiplash when I was test driving, but after I got used to it after a couple hours, I can't imagine driving without it)
- What People Would Think (I guess I shouldn't care about that!)
- Overwhelming Technology (I love technology, but was worried about the amount of things to learn; however, taking an hour to go through the screen menu allowed me to see what was available and how to use it)
Things I didn't know I'd love...
- The Speed (I want to punch it every time I take off at a light or am on the highway!)
- Lack of Apple Carplay (I still don't love the built in text and call features, but I've learned to use Siri to do that for me...maybe I'll change my mind at some point)
- Wanting To Take Rides (...just because)
- The Lack of Engine Noise (weird at first, but got used to the lack of sound...kind of cathartic)
- Finding a Community Around Tesla (Hobbies are much better in community)”
Ian Vosper share this insight:
Advertising “The newness wears off. But then one day, you’re forced to drive an ICE car for one reason or another, and bam, it comes right back!”
Katrina Jasper Madewell added:
“I've had my Model Y for 5 years 105k miles and still love it. I feel like I'm just trying to find excuses to buy a new one - LOL”
Tesla owners are fiercely loyal for a variety of reasons. Some like an American success story. Many are truly bothered by the thought of creating gas-powered emissions. Others are part of an early majority who want to be a part of something different and exciting. The experience is completely rethought from the ground up, including the minimalist design, massive touchscreen, and fast-charging Supercharger network. Some are drawn to the performance, instant torque, and smooth silent ride. Tesla took the gawky electric vehicle experience and made it cool. The ownership experience keeps getting better with transparent over-the-air updates that make the car better over time. It is not just about transportation, it is about belonging to a movement.
Even with early frustrations like inconsistent panel gaps, lagging customer service, or a service center that is hours away, many Tesla owners still choose to stay with the brand. Some overlook quality control issues or missing creature comforts because the core experience (the performance, software, and charging convenience) feels worth it. Evidence of this loyalty shows up in industry studies like S&P Global, which has ranked Tesla at the top for EV brand retention, with nearly 70 percent of owners choosing another Tesla when it is time to upgrade.
The EV Adjustment Curve
Anyone who has switched from gas-powered car to EV can tell you about their personal experience with the adjustment curve. At first, there can be range anxiety, but the interesting thing about range anxiety is that it is mostly experienced by people who don’t own electric cars. Once you own an EV, the range is very easy to manage, think of 20% charge as an empty tank and voilà, no more range anxiety. OK, maybe it’s not always that easy, but it’s just not a big deal.
It can also take a minute to get used to regenerative braking, also called “one pedal driving.” Seriously, it literally takes a minute. The nice thing is that you also get used to having your brakes last about 180,000 miles because the regenerative breaking does most of the stopping without wearing down the actual brake’s pads. The massive touchscreen is definitely cool, but can take a little getting used to glancing a little to the right to see your speed. The silence is also a little strange, but you quickly get addicted to it when you realize how much better your music sounds and how much easier it is to hear your passengers.
Then, almost without noticing, things begin to click. You find your favorite Superchargers, you get used to the instant torque, and suddenly it all feels natural. Driving anything else feels awkward. I travel frequently, and rent EVs to avoid the frustrating experience of driving laggy gas-powered cars. Features that once intimidated begin to feel indispensable, and the multitude of features leads to many more ways to personalize your car. Your seats remember your setting, you can “PIN out” your teenaged driver from high performance features. Over-the-air updates roll in with new tricks, and every drive feels smoother and smarter. The learning curve is easy with a reward at the end. The transformation from “skeptical to smitten” is something many EV owners share. It is not just about adapting to new technology, it is about discovering that driving can feel fresh, personal, and fun again.
The sentiment is borne out in the data. The highly reputable J.D. Power found in their 2025 EVX study, that 94% of battery-electric vehicles (BEV) owners are likely to buy another electric vehicle, while only 12% say they’re likely to switch back to an internal combustion engine (ICE) vehicle. S&P Global Mobility found that households owning BEVs, 68% remained loyal to the electric powertrain for their next purchase, and 58% stayed with the same brand. When it comes to Tesla households, S&P found exceptional retention, with about 76% sticking with EVs and 67% staying with Tesla for their next car.
Even with a few bumps along the way, the overall Tesla ownership experience leaves such a strong impression that it is hard to imagine going back. In the end, Tesla has built more than just a car company. It has built a passionate community of drivers who feel like they are part of something meaningful and don’t want to be told what to do. For many, that feeling alone is worth staying.
Please Drop Your Thoughts in the Comments Below
What was the biggest adjustment you faced when switching from a gas-powered car to an EV?
What was the “aha” moment when you realized your Tesla or EV was different from any car you had driven before?
Chris Johnston is the author of SAE’s comprehensive book on electric vehicles, "The Arrival of The Electric Car." His coverage on Torque News focuses on electric vehicles. Chris has decades of product management experience in telematics, mobile computing, and wireless communications. Chris has a B.S. in electrical engineering from Purdue University and an MBA. He lives in Seattle. When not working, Chris enjoys restoring classic wooden boats, open water swimming, cycling and flying (as a private pilot). You can connect with Chris on LinkedIn and follow his work on X at ChrisJohnstonEV.
Comments
"the interesting thing about…
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"the interesting thing about range anxiety is that it is mostly experienced by people who don’t own electric cars"
Exactly this. I worried if I would become stranded before we bought our first Tesla, but was quickly distracted by the insane fun of driving it.
Then, after 100,000 miles and ranging across much of the eastern US, I remembered my concerns and realized it's just not a big deal.
The only thing more ubiquitous than gasoline is the electric grid!
"despite goofy behavior from…
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"despite goofy behavior from the company’s leader."
It's just a tad more than goofy behavior but whatever helps you sleep at night.
🥱 Who cares?
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🥱 Who cares what a 51 year old thinks?
A 52 year old in the market…
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In reply to 🥱 Who cares? by Ken D. (not verified)
A 52 year old in the market for an EV.
I too, have become a raving…
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I too, have become a raving fan of a computer on four wheels. The experience of owning a model Y has been exhilarating and very satisfying beyond my expectations. And as far as its creator is concerned, I find him not only only brilliant, and not the goofball you say he is, but an innovator of the first magnitude, a very loyal believer in this country’s constitutional liberties and the left’s savior of a “Global climate change”.
Good to hear that many Tesla…
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Good to hear that many Tesla owners are happy. Means zilch to me simply because Elon is not trustworthy AND those cars are made in America. Buy some other EV NOT MADE in America.
What a load of propaganda…
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What a load of propaganda from Tesla. Such a shitty car! It’s not fun to drive — it drives like a golf cart. Unicorns on dashboard is fun? Good strategy to slow down the Tesla going down.
How can an article like this…
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How can an article like this fail to mention Tesla freeing us from car keys?
Just opening the door, getting in, and going is a big part of the liberating feeling my Model 3 gives me.
That little chirp as I walk away gives me confidence my investment is secure and I didn't leave the windows down as a summer storm approaches.
I just bought a 2020 Tesla Y…
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I just bought a 2020 Tesla Y performance, and I have to say it still feels brand new. The power is unlike anything I have ever driven, the handling is like a dream, and the Tech inside makes me just go sit in the car to get out the house. Hands down the best car Ive ever owned, and definitely plan on upgrading with another Tesla.
Wait until you see their…
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Wait until you see their service technicians
I absolutely love my 2022…
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I absolutely love my 2022 Tesla Model S Plaid. I purchased it in 2019 and I couldn't be happier with the decision. The performance is out of this world—1,020 horsepower makes every drive exhilarating, whether I'm cruising around town or heading out on a long road trip.
I’ve only had to change the tires once, which is totally understandable given the insane power this car delivers. That kind of performance naturally comes with some tire wear, but it's a small trade-off for such an incredible driving experience.What I love most is the comfort and convenience. It’s my daily driver, and I charge it right in my garage—no trips to the gas station, no smell of gasoline, and no oil changes. Just clean, quiet, instant power every time I get behind the wheel.
Honestly, I believe everyone should consider switching to electric. Once you experience the simplicity and joy of owning a Tesla, it’s hard to go back to gas-powered cars. This car is the future, and I’m proud to be part of it.
Just proves Tesla owners…
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Just proves Tesla owners will say anything and make up anything to justify their purchase and get you to buy a Tesla for their stock profits.
Elon? Did you write this?…
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Elon? Did you write this? This is getting sad..
That "super car" level of…
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That "super car" level of performance is the problem.
For a while there was a wealthy neighbor on the top of the hill who would "enjoy" the performance of his model Y dual motor in the medical campus and our neighborhood accelerating to over 50 mph in the blink of an eye.
I have had him follow my Mustang GT so close that I couldn't see the front of his car in any of my mirrors, simply because when the speed limit is 25 mph or lower, I don't speed even if an aggressive idiot is behind me.
Fortunately for us, he appears to have moved. Unfortunately for his new neighbors, he will probably kill sooner or later unless he is banned from driving first.
I AM 68 YEARS OLD AND HAVE…
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I AM 68 YEARS OLD AND HAVE NEVER ENJOYED DRIVING LESS.
Cars are ridiculously expensive, maintenance costs and downtime are at all time high, a late model car can be bricked by any number of convenience gadgets. Roads are ever more crowded, commute times are way up, and insurance rates are climbing to keep up.
It use to be fun, new interstates, no seat belt laws, flying down the open road, not sitting in a slow moving parking lot.
M3 owner here, since 2018. I…
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M3 owner here, since 2018. I agree mostly, with a few caveats. Range anxiety is legit, until you learn to adjust for temperature, elevation change, tire type, and wind. Going upgradient, in winter, with snow tires, against a wind, can more than halve your range; in conditions when you especially don't want to be stranded. Plan your trip. Second, FSD is not ready and cannot work on hundreds of thousands of past models, and Tesla won't prioritize a remedy for us long time FSD owners, over other goals.😠 And the ride is stiff. And corner visibility is dangerously limited by huge front door pillars, small mirrors, and a high rear deck. Otherwise, the smooth handling, acceleration, adjustable controls, lack of exhaust, low noise, free OTA updates, and home charging are big winners over ice cars. Now if only Elon weren't so socially ill.
I bought my Y 5 years ago…
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I bought my Y 5 years ago motivated by: low maintenance costs, energy conservation, at a then 66 years of age anticipating hip replacement and spine surgeries 700 miles from home and needing a comfortable seating car that was easy to enter and exit. The Y met all of my criteria. (I have to credit Munro Live podcasts during the pandemic giving me confidence to make the leap). The Y has met all of those expectations, and I can’t say enough about one pedal driving after orthopedic surgery—safely!
Yes there have been some frustrations with adjusting to changes with updates that sometimes made a feature worse, but I always found in a few weeks they would be corrected in another update. The positives far outweigh the negatives, and I find it difficult to consider any other brand of EV at this point in time, despite Musk’s polarizing political activities.
I would love to own one of…
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I would love to own one of these things, but looking at the resale value and the price to replace the battery once it is no longer under warranty, I just can't make it make sense. Maybe if they can double the battery warranty or lower the prices significantly, then I would go get one but I'm just not seeing this as a logical purchase.
That is so sad that he has…
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That is so sad that he has never been able to drive a car that was any good and the best he could do was a Tesla. He never had a chance to drive a GT40 never had a chance to drive an Aston Martin never had a chance to drive a Ferrari dino, a cobra, a Bugatti, or any of the other fantastic cars that are so much better to drive than a Tesla. When I drove my Tesla it was one of the cheapest cars I ever driven and it felt like it too.
I purchased my first EV in…
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I purchased my first EV in June. The Ford Mach E Premium AWD. I loved the Tesla but really liked the design of the Ford. And wow was it an easy change. I cant imagine driving anything else. I put in a Level 2 charger and voila, no range anxiety.
I had decided to go with and EV after driving my friend's 2018 Tesla Model X from Nashville to Orlando. While it took us about 2 hours longer due to charging, the scheduling app for charging made it easy. And best of all, I drove the entire distance or should I say the car drove most of the distance. I was as fresh as when I left.
That's when I decided to go EV. And this from an EV antagonist. Now I am an EV evangelist! LOL
It's 'braking'... not …
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It's 'braking'... not 'breaking'. Impossible to take any car journalist seriously that doesn't even know how to spell 'brake'.
See, but this bloke isn't an…
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See, but this bloke isn't an auto enthusiast, so what does he truly grasp about the driving experience, right?