Tesla is currently in the process of ramping up production at a new factory in Grundhide, Germany. The factory, when complete, is expected to produce 1 million vehicles a year. And in the long term, this number is expected to grow to 2-3 million vehicles.
Although far from the 2 to 3 million vehicles a year goal, Giga Berlin is still increasing production at a rapid pace. Tesla recently announced that only months after starting production that Giga Berlin has already reached a weekly production rate of 3,000 vehicles.
However, even though Tesla was only able to reach this weekly production number in December, the EV maker is still setting record sales in Germany.
According to data released by the German Federal Motor Vehicle Office, (KBA), in 2022 Tesla delivered 69,963 vehicles in the European country. Tesla’s 2022 performance in Germany was a 76.2 percent growth when compared to 2021.
This on its own is incredible and shows all the success Tesla is achieving in Germany. However, what was even more surprising was Tesla’s total vehicle delivery in December.
According to KBA, Tesla was able to deliver an astonishing 17,501 vehicles solely in the last month of 2022. To put this number into perspective, if Tesla maintains December’s delivery number for 12 consecutive months then the EV maker will sell 210,000 vehicles in a year.
Registration data Dec 22 published #Tesla Dec 17,501 veh. +163% new monthly recordTotal market +38%#Tesla ranks Nr. 5 brand OVERALL with a market share of 5.6%#Tesla YTD Dec 70K veh. +76%Total market +1.1% pic.twitter.com/Ktn9lExozu— Berlinergy (@Berlinergy) January 4, 2023
And if Tesla indeed delivers 210,000 vehicles in Germany in 2023 then that would mean a 300% growth even over 2022’s record numbers.
Having said that, although it’s nice to fantasize about Tesla taking more than 80% share of Germany’s BEV market in 2023 by extrapolating the EV maker’s December sales to a full year, there is sadly strong evidence that suggests, Tesla’s December number is an outlier.
In 2023 Germany has plans to decrease electric vehicle subsidies awarded by the government. This means Tesla’s stellar December sales were most likely due to a lot of potential Tesla buyers pulling their purchase earlier before the subsidies run out.
This fact should caution us from making unrealistic expectations for Tesla’s performance in Germany. However, even though Tesla is extremely unlikely to deliver over 200,000 vehicles in Germany this year, the EV maker still has several good opportunities that would suggest it’s destined for yet another record-breaking year.
And we will be sure to keep you posted as Tesla grows vehicle production and delivery worldwide. And specifically, we will keep you updated on Tesla’s performance in Germany and Giga Berlin’s production ramp.
Until then make sure to visit our site torquenews.com/Tesla regularly for the latest updates.
So what do you think? Excited about Tesla’s record sales number in Germany? Do you think the EV maker will be able to maintain December’s incredible numbers throughout 2023? Let me know your thoughts in the comments below.
Image: Courtesy of Tesla
For more information check out: Tesla's Secret Strategy For Pricing Its Vehicles
Tinsae Aregay has been following Tesla and The evolution of the EV space on a daily basis for several years. He covers everything about Tesla from the cars to Elon Musk, the energy business, and autonomy. Follow Tinsae on Twitter at @TinsaeAregay for daily Tesla news.