Subaru recently introduced the refreshed 2023 Outback midsize SUV with new upgrades inside and out. Why doesn't the 2023 Outback Wilderness get all the upgrades the rest of the 2023 Outback trim levels received? Subaru says the Outback Wilderness is new for the 2022 model year, was recently introduced, and doesn't need any upgrades. At least not on the outside.
Subaru Corporation gives its models a Big Minor Change (BMC) or refreshed in its life cycle in year four. The complete model change (FMC) comes in year five. For 2023, the Outback lineup received a new front fascia incorporating a more prominent grille, redesigned LED headlights and fog lights, and a more rugged front bumper cover. The Wilderness trim level remained unchanged outside.
On the sides, all 2023 Outback trims get expanded wheel arch cladding, "adding to the vehicle's rugged new look while providing additional protection," Subaru of America said. The more rugged Outback Wilderness already comes with the extra wheel arch cladding.
Check out the report on the new 2023 Outback Onyx Edition here. Why The New 2023 Subaru Outback Onyx Is Now Your Best Pick Over Wilderness
Subaru Corporation wants all Outback models sold in North America to appeal to customers with active lifestyles who will use the midsize SUV for more than a daily commuter and weekend grocery hauler. The Camden, N.J. automaker knows it's not just Subaru customers gravitating to the outdoors with their vehicles.
In a recent interview, Michael Redic, Car Line Planning Manager for Subaru of America, told Autoblog, "We see a lot of Subaru customers doing very outdoorsy things in their vehicles. But there is a lot of data showing that this isn't just a Subaru thing per se. This is an American thing that many Americans are getting out there and going to national parks, or even just putting their bikes on their car and going for a long bike ride someplace."
Subaru wants to capture this market and wants Americans to look at not just the more rugged Wilderness trim. And that all Outback trim levels are geared toward active customers with adventurous lifestyles.
Subaru knows customers want active safety features
The 2023 Outback Wilderness does get the latest version of EyeSight Driver Assist Technology. Subaru says the enhanced system operates more smoothly and under a more extensive range of conditions. "These improvements are thanks to a wider field of view, updated control software, and the addition of an electric brake booster," says Subaru.
When will the Subaru Outback Wilderness trim level get the new exterior upgrades? The 2024 model will likely remain the same, and we won't see new styling upgrades until the complete model change for the 2025 Subaru Outback Wilderness.
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Denis Flierl has invested over 30 years in the automotive industry in a consulting role working with every major car brand. He is an accredited member of the Rocky Mountain Automotive Press. Check out Subaru Report where he covers all of the Japanese automaker's models. More stories can be found on the Torque News Subaru page. Follow Denis on Facebook, Twitter, and Instagram.
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Photo credit: Subaru USA, main image Subaru Canada