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Subaru BRZ Still Can’t Handle The Brutal Winter Weather

The Subaru BRZ is the best two-door sport coupe value in America. But it still can't handle the cold winter weather. Check out its January performance and where it's headed next.
2024 Subaru BRZ tS

How hot is the Subaru BRZ sport coupe? The rear-drive BRZ is as cold as it gets this winter. Subaru of America reported the BRZ drop in sales, which is unsurprising as I cover the sports car monthly. 

The BRZ by the numbers

The BRZ pulls up in last place. The 2023 BRZ sports car is still the bottom dweller in SOA's lineup, with 273 sport coupe sales in December, compared with 325 models delivered in December 2022. BRZ dropped 16.0 percent in December but still has a 25.2 percent increase for the year, with 4,188 sport coupes delivered to customers in 2023.

2024 Subaru BRZ tS on the track
It's not a surprise, as the BRZ is a rear-drive sports car built for driving enthusiasts who want to carve the curves on dry pavement. That's what the BRZ is designed for: sharp corners and hot pavement. The BRZ typically drops in sales in the winter months. 

What's next for the BRZ?

For the 2024 Subaru BRZ model change, new upgrades are coming. The 2024 Subaru BRZ is now better for driving enthusiasts. Subaru dropped an automatic trim level and added another manual gearbox for fans. Subaru BRZ now has only one automatic transmission in the BRZ Limited trim. 

Silver 2024 Subaru BRZ on the track
Subaru dropped the automatic transmission in the Premium trim, and the new 2024 BRZ tS comes with a manual shifter. Subaru can axe the automatic because, for the first time, Subaru's EyeSight driver assist technology is compatible with a manual transmission. The safety tech is now standard across the BRZ model line. 

The All-New BRZ tS

The 2024 BRZ tS is the new trim level for 2024. The tS comes with a six-speed close-ratio manual transmission.

Other upgrades include a sport-tuned suspension from Subaru Tecnica International, high-performance Brembo brakes, 18-inch wheels in a dark gray metallic finish wrapped in 215/40 R18 Michelin Pilot Sport 4 tires, tS badging, and unique interior upgrades. 

The BRZ tS also includes:

  • Heated exterior power mirrors
  • An upgraded audio system with a 2-channel amplifier and two additional speakers
  • Blind-spot detection with Lane Keep Assist and Rear Cross-Traffic Alert
  • Steering Responsive Headlights with High Beam Assist
  • Starlink safety and security

What is the 2024 BRZ pricing?

The BRZ Premium with a 6-speed manual gearbox has a starting price of $31,315. BRZ Limited (6-speed manual) has a starting MSRP of $33,815. The Limited with an automatic transmission starts at $34,765. The new BRZ tS MSRP starts at $36,465. Prices include destination and delivery fees ($1,120). 

The 2024 BRZ Premium price increased by $1,700, the BRZ Limited 6-speed manual jumped by +$1,700, and the BRZ Limited with the 6-speed automatic is up by $1,510. Price increases include dealer fees that are raised by $100. 

Subaru of America says the 2024 BRZ will arrive in U.S. showrooms early this year.

Thanks for reading, everyone. I hope you enjoyed the Subaru BRZ story. See you tomorrow for my latest Subaru Report.

For additional articles related to new Subaru models, here are a few of my top stories you may enjoy. 

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Watch The 2024 Subaru BRZ tS Is A Track Ready Sports Car For A Novice Enthusiast

I am Denis Flierl, a 12-year Torque News senior writer with 20+ years of Subaru and automotive journalism experience. I enjoy bringing you, the Subaru fans and customers, the most up-to-date Subaru news, reviews, and new model information. You'll find the latest Subaru stories on the Subaru page. Follow me on my The Dirty Subaru website, Dirty Subaru blog, SubaruReport, All Subaru, WRXSTI, @DenisFlierl, Facebook, and Instagram.

I’ve got you covered! - I cover all Subaru all the time - It’s called the “Subaru Report.” Check back daily for my expert Subaru analysis!

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photo credit: Subaru USA

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