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Price Is Right Car Winner Says, “I Didn’t Want the Nissan Versa, So I Traded It For A Toyota RAV4, But Now My 'Free' Car Comes With A $400 a Month Payment”

Kate won a 2025 Nissan Versa on The Price is Right TV show. However, she didn't want the car. What did Kate do? She took the credit and traded it for a 2025 Toyota RAV4; however, she now has a car payment. Did she make the right choice? What would you do?
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Author: Denis Flierl
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Should she have kept the Nissan Versa? 

Kate Steinberg (@itskatesteinberg) was a lucky winner of a brand new car on The Price Is Right. She won a 2025 Nissan Versa but never even drove the car. She didn't want to keep the compact car, so she left the Nissan dealer, where she had a free car waiting for her, and walked across the street to the Toyota dealer. 

In her TikTok clip, Kate shares her excitement as she immediately trades the Nissan Versa car credit from the popular game show for a 2025 Toyota RAV4. The thrill of the trade is evident. But did she make the right choice? Now, her "free" car comes with a car payment. 

Kate says, "The Price Is Right, making dreams come true. Holy s—t, this Toyota RAV4 is such an upgrade," sitting in the new Compact SUV. "In my Chevy, I was so low," Kate says as she sits in the seat of the taller RAV4. 

Her fiancé, Chad Savage, comments, "It's so clean” he says as he pumps his arms and dances around the car. "It's a big dog, roof!"  

In Kate's TikTok clip, she continues, "Remember when I won a car on The Price Is Right? The day has come. I won a Nissan Versa. You could keep that car or take that credit and get a new one, so that's what I did."

"I'm going to pick up the car right now," she says, walking into the Toyota dealer.

"Here's my car. It's a Toyota RAV4," Kate says as she kisses her new car. Then, she takes the plate from the Nissan Versa that says, "I won this car on the price is right," and jokes about putting it on her new Toyota. She tells her fiancé, "Here, you put it on."

In another future video clip, I can hear her saying, “I didn’t want the Nissan Versa, so I traded it for a Toyota RAV4. But my “free” car now comes with a $400 a month car payment.”

Should Kate have traded the Nissan Versa she just won? 

The Price is Right winners often trade their car prize for something else, typically another car of comparable value, or sometimes for cash, says an article on Good Housekeeping. However, the exact process and options can vary depending on the specific car, the dealership involved, and the rules of the episode. 

Trading for another car: Many winners have reported being able to trade the car they won for a different model of the same make and value, or sometimes even a slightly different model with a few extra features, according to a Reddit post. 

Reddit user On-A-Low-Note says, "I've read in the forums here that people who win cars more or less win a gift certificate that promises them a car from a dealership that can source it, rather than the one you see on stage. People mention they can often request better packages than what they actually won, probably out of their pocket."

Ozarkfireworks responds, "They do not add dealer premiums or fees. Only tax tag and title. You must also claim the winnings on California and Federal income tax forms. TPIR requires you to pay the 7% California income tax upfront. Dealer premiums and dealer fees are two different things, by the way. Your description is dealer premium, not fees."

"They do not give you a voucher; they contact the dealer to give you your car/boat. The dealer will then contact you with your options. We were allowed to upgrade. Others have reported they were not given that option, even after asking. When we asked contestant support, they told us it was up to the dealer."

Things To Consider

  • Taking the cash value: In certain situations, winners might be able to opt for the cash equivalent of the car's value instead of taking the car itself. One post on Reddit explains this. 
  • Dealer discretion: Whether these options are available depends on the specific car dealership involved, as they can negotiate deals with the winners. 
  • Obligation to deliver: The show must provide the winner with the prize or a comparable item within a certain timeframe. They offer a substitute or the cash value if the exact prize is unavailable. 
  • Tax implications: Winners should be aware that they must declare the winnings as income and pay taxes on the prize, says Good Housekeeping. This can be a significant cost to consider when deciding whether to keep the car, trade it, or take the cash equivalent. 
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How Much Is the Nissan Versa Worth? 

The 2025 Nissan Vera MSRP.

The 2025 Nissan Versa has an MSRP starting at $17,190 for the S trim with a 5-speed manual transmission. The top-end SR trim has an MSRP starting at $21,190. Kate likely won the lowest trim level. 

The 2025 Toyota RAV4 MSRP

The 2025 Toyota RAV4's MSRP ranges from $29,250 for the base LE to $38,950 for the top-trim Limited. 

From Kate's TikTok video clip, it looks like she traded for a lower trim LE or XLE. Her MSRP would have been about $30,000. So, she would have had to finance an extra $13,000 after The Price Is Right Nissan Versa credit voucher. 

The car payment on a $13,000 loan for 48 months for the 2025 Toyota RAV4 would be approximately $368.47 monthly. It will be about $450 if she finances the RAV4 for 36 months. 

In fact, sometimes what happens after you get a “free car” - or even a brand-new one you’ve purchased - can lead to unusual and unexpected frustrations. Just ask the owner of a Hyundai Palisade who began hearing a spark knock noise before hitting 30,000 miles, only to be told by two different dealerships that nothing was wrong, even after performing a cleaning service. His journey sheds light on how even the most promising vehicle experiences can suddenly turn sour — especially when the problem hides just beneath the surface.

Conclusion:

Generally, "free" cars contestants have won aren't so free after you pay the taxes, license, and dealer fees. When someone trades the car credit from the TV show for a more expensive car, it costs them much more. The financial implications of such a decision are significant and should not be overlooked. 

Kate now has a nearly $400 car payment, depending on how many months she financed the 2025 Toyota RAV4. Was it a good deal?  

What Would You Have Done? 

I've presented Kate's situation and the various factors at play. Now, we want to hear from you. What would you have done in Kate's shoes? Share your thoughts in the red Add New Comment link below.

Check out my Toyota RAV4 storyI Paid Too Much For My 2024 Toyota RAV4 Because the Dealer Stung Me By Issuing a Verbally Undisclosed Credit Card For an Extra $1,500 Down Payment

I am Denis Flierl, a Senior Torque News Reporter since 2012. My 30+ year tenure in the automotive industry, initially in a consulting role with every major car brand and later as a freelance journalist test-driving new vehicles, has equipped me with a wealth of knowledge. I specialize in reporting the latest automotive news and providing expert analysis on Subaru, which you'll find here, ensuring that you, as a reader, are always well-informed and up-to-date. Follow me on my X SubaruReportAll Subaru, WRXSTI, @DenisFlierlFacebook, and Instagram.

Photo credit: Denis Flierl via Kate Steinberg

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Comments

Johnathan Dough (not verified)    April 29, 2025 - 10:18AM

Keep the new car, invest the $400/month, retire with enough money to live your best life. These are the choices that matter. -or- Don't complain that houses are too expensive and retirement is for the boomers only. That my opinion, as an old boomer. Either way, Be happy. Live. Love. Laugh.


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PAW (not verified)    April 29, 2025 - 12:24PM

Always pick out the car you want online first. Get your loan in place first. Know how much cash and or trade in value you have first. Know what your payments will be first. THEN, go to the dealer. Never, EVER negotiate payments with the dealer.

This generatio… (not verified)    April 29, 2025 - 12:45PM

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Kay (not verified)    April 29, 2025 - 1:14PM

She really should have been grateful. It's a great vehicle.There are people that need a car because of many appointments due to disability or can't find a job nearby so works in another district but now she's complaining about her choice of trading. She chose to pay a monthly fee 🤦‍♀️ Dealership 1- Lady 0

Adam (not verified)    April 29, 2025 - 1:41PM

I would have probably sold the Versa , then done one of two things with the $17k. 1. Invest the dollars into something you believe in, has good ROI ,.good margin when you do sell.
2. Take the $17k, and put it towards s certified pre-owned car that's 1-4 years old , that was originally $23-40k new . A vehicle you can see yourself driving for a while 5-10 years , so you enjoy it, and is reliable transportation, and hopefully fairly efficient.

Dani (not verified)    April 29, 2025 - 2:29PM

Because a few of you are saying that she made a "stupid" decision or an impulsive, "emotional" decision because she's a woman, I'm getting the impression that you either don't know who Kate Steinberg is, or you don't understand how much money content creators on social media make. She isn't irrational or stupid just because you are sexist and close-minded. Before starting her youtube channel 4 years ago, Kate worked at Ulta on the corporate level in marketing, as a leader writer. Based on that and how quickly she's been able to grow a massive following online, she actually seems pretty bright. Not to mention, her financial situation is probably quite different than yours. I won't even pretend to know how much she makes annually with all the social media platforms she is on, but with 2.7 million tiktok followers and 1.5 youtube subscribers, I can guarantee that she is doing really well and that a $300 monthly car payment wasn't a fiscally irresponsible decision. Based solely on the number of views she gets on youtube, she is probably bringing in 80K a month in adsense revenue and that doesn't take into account all the brands that she does sponsorships with or any other social media accounts where she makes money.
Would I have chosen a RAV4? No. I actually really love Nissans and probably would have traded the car in for a Murano or Rogue. Am I a fan of Kate Steinberg? No, actually. Even though we are close in age, I find nostalgia-bait annoying, a little "too easy", and I find that she and similar creators just really double down on the same handful of nostalgic ideas and create really repetitive content that is usually more corny than relatable.
So why am I "defending" her? I wouldn't really say that I am defending her so much as I am pointing out that many of you seem jealous, broke, sexist, and angry at a young woman merely because she was excited to go on a gameshow she probably watched growing up. Not all the comments are like this, so this is really only in response to a few of you. It drives me crazy to see miserable, out-of-touch people who seem to get enjoyment out of being judgemental of others, despite not knowing anything about the total stranger they are making rude assumptions about.
Considering the kind of money she has been making for several years, the fact that she was so thrilled to have won a car, and still traded it in for a reasonable, safe vehicle she can rely on for many years shows that she is probably rather responsible with her finances and that for someone who suddenly came to be making large quantities of money as a young adult, her spending doesn't seem to portray someone who is impulsive or fueled by irrational emotions. In my opinion, her behavior doesn't seem to align at all with the "overly-emotional, stupid woman" narrative you seem so desperate to assign to her.

zeel (not verified)    April 29, 2025 - 2:33PM

It's just an asset. There is no "right" general answer here, it's just a question of what the rules allow and what makes sense for your personal needs. If it was me, I would have taken the cash and paid of my current car because I really like it and don't want a Versa. That, or trade the Versa and my wife's car both in to get her a nicer new car. It all depends in your financial needs and how the rules work.

Tony (not verified)    April 29, 2025 - 7:12PM

I won a Honda HRV on TPIR. I didn't need it but taking the cash value wasn't an option. I offered to sell it back to the dealership before I even took the keys. They offered to buy it but offered me $8k less than the price, because it would be considered "used". I took the car, parked it for 2 months until I got the title and then took it to CarMax and they gave me $3k more than what the price was on the show!

Stephen (not verified)    April 29, 2025 - 7:18PM

You trade off a vehicle worth half of the difference AND have to pay taxes and fees you have to expect a payment.
I would do it, for the Versa is a low dollar vehicle with a CVT Transmission and poor resale value.
She will make money with Toyota resale and less repairs.
She could also gained 4x4 capabilities with the Rav and not the Versa.

kenneth Johnson (not verified)    April 29, 2025 - 7:38PM

When I won my car. I just sold to dealer and put down on another car. I needed the money and took on payments. I also won it off the radio.

D.Thompson (not verified)    April 29, 2025 - 8:06PM

The problem here is that she didn't go to a C.P. A. and map out a proper plan. Listening to the wrong people can put you in serious financial problems. A brand new car 2025. All you had to pay was taxes, get your tags, insurance, and maintain the vehicle. She traded down. Nissan is a more powerful engine and more amenities than Toyota. Also she had great options with her newly won vehicle. Not only did the dealership rip her off. They wrote off the car they sold her and the car she won. Now a salesman has the vehicle riding around laughing and shaking his head as she pays a car note that he also got a hefty commission and her rebate too

Steve (not verified)    April 29, 2025 - 8:55PM

Horrible decision. Do the math on this and she took at loan with a 25% interest rate. She either agreed to a criminally high interest rate, or the sharks at the dealership had their way with her and she overpaid. Im gussing a little of both. Probably has bad credit from making horrible financial decisions like this one, and her negotiation skills end at "where do i sign". Maybe if she put some thought into negotiating instead of making her tictok video she wouldnt have been taken advantage of so badly.

Jo Gregg (not verified)    April 30, 2025 - 1:09AM

She made an excellent choice. Provided she takes care of it, she will have an attractive and reliable car for many years. Toyotas are well made and long lasting. Many years ago I was choosing between a good looking Nissan SUV and a Honda CRV. I chose the Honda. I'm still driving it and it still looks good.

Common sense (not verified)    April 30, 2025 - 1:15AM

The math doesn't seem right. A $368.47 payment for 48 months equals $17,686.56 but the article is saying she financed $13k. The difference is ~$4,500. The real crime is the 36% interest.

CMT (not verified)    April 30, 2025 - 1:40AM

Did she make a good choice getting rid of the car, yes. Only because of the brand Nassian isn't the greatest when it comes to longevity. Now trading, and now paying No. Everything is too high and pricy. So, to be honest I would've rented the car out and made a passive income out of it. It was free, meaning no car note. But hey, it was her car and her decision to do what she wanted, so....

Ontemi (not verified)    April 30, 2025 - 2:59AM

You know how the saying goes beggars cannot be choosers! And also you have to be greatful for what you have. It just sounds like you’re not appreciative for what you have. Why would you incure that type of debt on your self when you could have just kept the brand new car! Some people are just ungrateful!!!!

NinaB (not verified)    April 30, 2025 - 5:03AM

I definitely would like the Toyota more than the other (driven Toyotas for years…never any troubles!) Haven gotten totally out of debt, I never want to go back to payments again! But those hidden “dealer costs” would put me off taking a car over cash. So if Price is Right gives cash in exchange, I’d skip the car and take the cash 💰
However, for her, the other car made a nice down payment for the Toyota, so if she could afford the payment, she should get what she really wanted.

Jaimie Conroy (not verified)    April 30, 2025 - 2:11PM

I agree with using the the prize winnings as a down payment toward the car you will be happy with, even if it meant monthly payments.