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Price Is Right Car Winner Says, “I Didn’t Want the Nissan Versa, So I Traded It For A Toyota RAV4, But Now My 'Free' Car Comes With A $400 a Month Payment”

Kate won a 2025 Nissan Versa on The Price is Right TV show. However, she didn't want the car. What did Kate do? She took the credit and traded it for a 2025 Toyota RAV4; however, she now has a car payment. Did she make the right choice? What would you do?
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Author: Denis Flierl
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Should she have kept the Nissan Versa? 

Kate Steinberg (@itskatesteinberg) was a lucky winner of a brand new car on The Price Is Right. She won a 2025 Nissan Versa but never even drove the car. She didn't want to keep the compact car, so she left the Nissan dealer, where she had a free car waiting for her, and walked across the street to the Toyota dealer. 

In her TikTok clip, Kate shares her excitement as she immediately trades the Nissan Versa car credit from the popular game show for a 2025 Toyota RAV4. The thrill of the trade is evident. But did she make the right choice? Now, her "free" car comes with a car payment. 

Kate says, "The Price Is Right, making dreams come true. Holy s—t, this Toyota RAV4 is such an upgrade," sitting in the new Compact SUV. "In my Chevy, I was so low," Kate says as she sits in the seat of the taller RAV4. 

Her fiancé, Chad Savage, comments, "It's so clean” he says as he pumps his arms and dances around the car. "It's a big dog, roof!"  

In Kate's TikTok clip, she continues, "Remember when I won a car on The Price Is Right? The day has come. I won a Nissan Versa. You could keep that car or take that credit and get a new one, so that's what I did."

"I'm going to pick up the car right now," she says, walking into the Toyota dealer.

"Here's my car. It's a Toyota RAV4," Kate says as she kisses her new car. Then, she takes the plate from the Nissan Versa that says, "I won this car on the price is right," and jokes about putting it on her new Toyota. She tells her fiancé, "Here, you put it on."

In another future video clip, I can hear her saying, “I didn’t want the Nissan Versa, so I traded it for a Toyota RAV4. But my “free” car now comes with a $400 a month car payment.”

Should Kate have traded the Nissan Versa she just won? 

The Price is Right winners often trade their car prize for something else, typically another car of comparable value, or sometimes for cash, says an article on Good Housekeeping. However, the exact process and options can vary depending on the specific car, the dealership involved, and the rules of the episode. 

Trading for another car: Many winners have reported being able to trade the car they won for a different model of the same make and value, or sometimes even a slightly different model with a few extra features, according to a Reddit post. 

Reddit user On-A-Low-Note says, "I've read in the forums here that people who win cars more or less win a gift certificate that promises them a car from a dealership that can source it, rather than the one you see on stage. People mention they can often request better packages than what they actually won, probably out of their pocket."

Ozarkfireworks responds, "They do not add dealer premiums or fees. Only tax tag and title. You must also claim the winnings on California and Federal income tax forms. TPIR requires you to pay the 7% California income tax upfront. Dealer premiums and dealer fees are two different things, by the way. Your description is dealer premium, not fees."

"They do not give you a voucher; they contact the dealer to give you your car/boat. The dealer will then contact you with your options. We were allowed to upgrade. Others have reported they were not given that option, even after asking. When we asked contestant support, they told us it was up to the dealer."

Things To Consider

  • Taking the cash value: In certain situations, winners might be able to opt for the cash equivalent of the car's value instead of taking the car itself. One post on Reddit explains this. 
  • Dealer discretion: Whether these options are available depends on the specific car dealership involved, as they can negotiate deals with the winners. 
  • Obligation to deliver: The show must provide the winner with the prize or a comparable item within a certain timeframe. They offer a substitute or the cash value if the exact prize is unavailable. 
  • Tax implications: Winners should be aware that they must declare the winnings as income and pay taxes on the prize, says Good Housekeeping. This can be a significant cost to consider when deciding whether to keep the car, trade it, or take the cash equivalent. 
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How Much Is the Nissan Versa Worth? 

The 2025 Nissan Vera MSRP.

The 2025 Nissan Versa has an MSRP starting at $17,190 for the S trim with a 5-speed manual transmission. The top-end SR trim has an MSRP starting at $21,190. Kate likely won the lowest trim level. 

The 2025 Toyota RAV4 MSRP

The 2025 Toyota RAV4's MSRP ranges from $29,250 for the base LE to $38,950 for the top-trim Limited. 

From Kate's TikTok video clip, it looks like she traded for a lower trim LE or XLE. Her MSRP would have been about $30,000. So, she would have had to finance an extra $13,000 after The Price Is Right Nissan Versa credit voucher. 

The car payment on a $13,000 loan for 48 months for the 2025 Toyota RAV4 would be approximately $368.47 monthly. It will be about $450 if she finances the RAV4 for 36 months. 

In fact, sometimes what happens after you get a “free car” - or even a brand-new one you’ve purchased - can lead to unusual and unexpected frustrations. Just ask the owner of a Hyundai Palisade who began hearing a spark knock noise before hitting 30,000 miles, only to be told by two different dealerships that nothing was wrong, even after performing a cleaning service. His journey sheds light on how even the most promising vehicle experiences can suddenly turn sour — especially when the problem hides just beneath the surface.

Conclusion:

Generally, "free" cars contestants have won aren't so free after you pay the taxes, license, and dealer fees. When someone trades the car credit from the TV show for a more expensive car, it costs them much more. The financial implications of such a decision are significant and should not be overlooked. 

Kate now has a nearly $400 car payment, depending on how many months she financed the 2025 Toyota RAV4. Was it a good deal?  

What Would You Have Done? 

I've presented Kate's situation and the various factors at play. Now, we want to hear from you. What would you have done in Kate's shoes? Share your thoughts in the red Add New Comment link below.

Check out my Toyota RAV4 storyI Paid Too Much For My 2024 Toyota RAV4 Because the Dealer Stung Me By Issuing a Verbally Undisclosed Credit Card For an Extra $1,500 Down Payment

I am Denis Flierl, a Senior Torque News Reporter since 2012. My 30+ year tenure in the automotive industry, initially in a consulting role with every major car brand and later as a freelance journalist test-driving new vehicles, has equipped me with a wealth of knowledge. I specialize in reporting the latest automotive news and providing expert analysis on Subaru, which you'll find here, ensuring that you, as a reader, are always well-informed and up-to-date. Follow me on my X SubaruReportAll Subaru, WRXSTI, @DenisFlierlFacebook, and Instagram.

Photo credit: Denis Flierl via Kate Steinberg

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Comments

Benjamin Stevens (not verified)    April 28, 2025 - 7:32AM

Really quit complaining about a car payment.
it's not the price is rights fault she is to good for a versa.

Trudy Tull (not verified)    April 28, 2025 - 7:35AM

If possible, take cash value of Nissan and buy a used RAV4. They are great cars and hold their value. Avoid the depreciation trap of new cars!


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Kevin Ziglinski (not verified)    April 28, 2025 - 7:45AM

I am paying way more than 400.00 monthly payments for my 2024 Toyota Rav4 XLE AWD!!!!! My payments are like 670.00 per month and I am making double payments. It's definitely worth it to me. The bank will make refinancing much easier for me when doing so. I have already refinanced after the first 6 months of purchase. Plus now I have a lower interest rate 🙃 Also I paid a bit more than you did to. How about 51,000. My color of choice, Ruby red pearl cost an additional 5,000, and a 7 year warranty was another 5,000. Digishield was another 2,200. Yes,with the base price starting @ 39,000,after all additional costs later it was then a whoppin 51,000,but well worth it to me,enjoy. P.S.,only gas,no hybrid.

George Hanze (not verified)    April 28, 2025 - 7:49AM

I don't need a car payment especially with costs of living increasing on everything. The Versa would have been fine. Maybe gotten one of the Versa upgrades from the basic for a couple thousand dollar bump.

Brandon (not verified)    April 28, 2025 - 8:00AM

She got a free $20k car, she would have to pay the tax, tag, etc. She wanted a $35k car. By not taking the car and going to another dealership completely she probably got pennies on the dollar. It's still a free $15-20k! And you can't fix stupid as if she left with $400 a month payments that's on her.

Hal (not verified)    April 28, 2025 - 8:52AM

I went through this years ago when a family member “won” a Jeep Wrangler. By the time she paid the State Sales Tax, Registration, Tag’s & Documentary Fees… Then had to pay State & Federal Income tax on the Prize amount… It amounted to HALF the original prize value!!! Free is NOT free.

William Derr (not verified)    April 28, 2025 - 9:25AM

Was it worth it? Absolutely! A $400 car payment is nothing these days, and likely either a 3 year loan, not a 6 year loan which is more common. Had she bought the car without the trade credit, it likely would have been closer to $700/month for 6 years. So yeah, it was 100% worth it. A Nissan Versa is a tiny car. A Rav4 is a decently sized SUV and a good vehicle too. Makes sense for anyone taking trips anywhere out someone with kids or grandkids. Sure, you can make the Versa work, but you want to like the car your are in. I like Nissans, but if I won a Versa, I would 100% take the credit for something else and get a car payment in that case.

Daniel Godinez (not verified)    April 28, 2025 - 9:28AM

Buying new cars seems confounding for today's younger generations. Everyone knows that dealerships are going to get the best outcome for them.
Being brainwashed that only Toyota branded cars will suffice causes buyers to pay premium pricing and or making poor trade in arrangements.
I don't want to appear misogynistic but this column has been posting stories about females getting taken for a ride on repairs and auto purchases. Dealerships love taking advantage of females that are unaccompanied by more knowledgeable male persons.
Enough said.

Gionni (not verified)    April 28, 2025 - 9:46AM

I would ve kept the Nissan once I realized how expensive it would ve been to trade up.
Ca. as a communist state makes everything so expensive,I am sure there would ve fees and taxes on the loan too,a 13,000 @ 7% a.p.r. about $950 a yr and then down from there,the state income tax,I figure at least anywhere from $2k to $4k.
I live in Tx,I can buy a very decent car for $15,000.00,so,no,I wouldn t participate in the Price is right,they should move to Texas.

Cindy Bonaparte (not verified)    April 28, 2025 - 10:04AM

If it is counted as taxable income, I would rather take the cash and pay the tax out of the prize money. I'd rather not ger the value of an immediately depreciating liability ("Your new car! In game show host voice") and then have to pay tax out of my earned income that year. If I have a business 1099 or otherwise that might upset the balance of my tax liability planning, if I have W2 income that cuts into my after tax money. I'd rather not finance something and pay taxes plus fees, plus financing interest unless I had a high enough income to not feel it. In that case I'd be able to afford to pay cash outright or had already planned and saved enough to pay for something comparable. So cash, pay the tax use it to pay off debt if any, or invest a portion if I didn't have debt then allocate the rest for a small treat like scoop of ice cream.

Licht (not verified)    April 28, 2025 - 10:31AM

If she was always planning on getting the rav 4 at some point, and is financially comfortable to do so, then it's worth it to have a portion of the value paid for. If the details are accurate, $13k for a new rav 4 is a great deal

Frances Kennedy (not verified)    April 28, 2025 - 11:08AM

I would have kept the Nissan Versa it was free car,it seems Kate did not do her research before deciding to purchase an upgraded SUV.

Bjorn (not verified)    April 28, 2025 - 11:14AM

Seems to me the best would have been to take the cash value. And then take her time shopping around for cars, and negotiate a better deal with the dealer. Showing up with a voucher the dealer will only think of ways to pile on with costs, and most definitely will not be cutting her a good deal. We humans tend to treat "easy come" money as even "easier to go" money and dealers are well aware of that.

Mike B (not verified)    April 28, 2025 - 11:43AM

Congrats to Kate for the win. Trading up may or may not be a good idea depending on her current financial situation which we don’t know about. Or the finance rate.
I would have probably taken the cash equivalent and put it in some financial vehicle. Assuming I didn’t need a car at the time.

Caren (not verified)    April 28, 2025 - 12:08PM

Not a right or wrong decision. Decision was a personal finance choice. Only she knows her personal finances and will know if it was a good or bad decision.

Blake (not verified)    April 28, 2025 - 1:44PM

Absolutely, she did the right thing! Versa is a primitive car, compared to RAV4, and Nissan CVT transmissions have a very high failure rate. Everyone I know with a Nissan has has transmission problems; one friend had multiple replacements in her Pathfinder, within warranty and outside of warranty. After last failure she junked the car.

Harvy T (not verified)    April 28, 2025 - 2:24PM

I personally believe it was a good deal. She got the vehicle size she needed, at a discount thanks to the equity of the Versa. In essence, she got roughly a 50% off deal.

Ximer (not verified)    April 28, 2025 - 2:42PM

I would have opted for the cash or sold the Nissan as a private party. I would also consider opening a CD with the best interest rate and add maximum allowed money, keep the versa and then sell and have about 4000 saved to offset cost of a higher grade vehicle.
Thanks