New Ford Fiesta launch will continue global success
Ford is experiencing great success with the Ford Fiesta and the compact car was Europe’s top-selling car in 2012. Ford is selling a Fiesta every two minutes on average as the Europeans continue to purchased the small car in large numbers. And the Ford Fiesta has been the overall best seller every year since 2009 in the UK. Dealers are gearing up now as the all-new 2014 Fiesta launches across Europe and the new 2014 Fiesta ST will even get it’s own “Fiesta Day” to mark its arrival.
Ford last year sold 306,405 Fiestas in 30 European markets and Ford announced that during 2012 in the UK, Ford sold almost 110,000 Fiesta models, confirming its position as the nation’s most popular car every year since 2009. Ford says they have sold more than 15 million Fiestas worldwide since the vehicle first went into production in 1976. The Fiesta now has been the top-selling small car in Europe for three out of the past four years. During that period, more than 1.7 million Fiestas have been sold in Europe and 2.1 million globally.
Ford launches the Fiesta ST performance model
Ford’s 530 UK dealers geared up for the March arrival of the Fiesta ST in their showrooms with a “Fiesta Day” on January 24th to “help manage unprecedented levels of interest” in Ford’s new baby. The performance ST should help the Fiesta remain at the top of the sales list. In addition to special showroom features and attractions, Ford has also launched a Facebook app which analyzes information on profile pages to match users with their ideal Fiesta specification.
The new 2014 Fiesta is launching now
Ford is currently launching the all-new 2014 Fiesta in Europe which is arriving in dealerships now. The Fiesta has been completely redesigned inside and out and features the 1.0-liter EcoBoost engine that was awarded the 2012 “International Engine of the Year”. The new 1.0-liter EcoBoost engine from Ford combines the latest technology to achieve best-in-class fuel economy. The engine uses a turbocharger, direct injection and variable valve timing to deliver both power and fuel efficiency.
The new Fiesta gets Fords latest global design language and sharper styling with new trapezoidal front grille, laser-cut headlamps with daytime running lamps with LED technology, and a power-dome hood. The interior has been redesigned for greater ergonomics and gets a host of new technology features.
New technologies in the 2014 Fiesta
It offers MyKey, a Ford-exclusive technology that allows parents to encourage safer driving and limit their teenager’s exposure to risk at the wheel. The new Fiesta also comes with Ford SYNC, a voice-activated in-car connectivity system, and SYNC Emergency Assistance, which directly connects vehicle occupants to local emergency services operators after an accident. In addition, the 2014 Fiesta offers Active City Stop, which can help avoid or mitigate low-speed collisions.
“The new Fiesta has some big shoes to fill in 2013 but is perfectly equipped to do so,” said Roelant de Waard, vice president, Marketing, Sales and Service, Ford of Europe. “Being acclaimed as Europe’s best-loved small car in 2012 is a great achievement and we thank all of our customers who continue to put their faith in the Fiesta.”
The Ford Fiesta ranks as the number two most popular car overall in Europe. Ford is changing the game in Europe with the Fiesta, and with the launch of the all-new 2014 Ford Fiesta and Fiesta ST, the small car could become a global game-changer.