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I Just Sold My Kia Soul To the Kia Dealer, Because My Little State Farm Beacon Buddy, Tracks Everything That I Do In My New Kia Sorento

A 2024 Kia Sorento buyer says the only way she could afford to buy the new car was to get a Beacon from State Farm that lowered her insurance enough for her to afford the higher car payment. Is this a new trend in car sales or an isolated incident?
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Author: Denis Flierl
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Is this happening at any other Kia dealers?

Roderiqua Harris, a 2024 Kia Sorento buyer, shares her experience. She was able to afford a more expensive SUV from the Kia dealer by purchasing insurance that tracked her driving habits. This decision, she says, not only saved her a significant $282 per month but also provided her with a much-needed financial relief.

Can you relate?

Roderiqua (@roderiquaharris), in her TikTok video, humorously remarks that she 'sold her soul' to the Kia dealer to get the State Farm Insurance with the Bluetooth beacon. This decision, she explains, allowed her to save a substantial amount on her insurance, empowering her to make the purchase of her 2024 Kia Sorento. 

She says, holding up a Bluetooth beacon with the State Farm logo on it. 

Roderiqua holding a State Farm Insurance beacon

"Apparently, I just sold my soul to the Kia dealer because this little buddy called a beacon from State Farm tracks everything that I do. It tracks how fast you drive, how fast you accelerate, how hard you hit your brakes, how fast you turn a corner, and even if you check your phone while you're driving." 

"It's connected to Bluetooth and can even tell if I'm distracted by my phone because it's playing music through my phone in my car. I'm not really sure how I feel about it because it's the only way I could afford life and buy my 2024 Kia Sorento." 

"So, I didn't really have a choice." 

"The dealer told me it's $500 a month for insurance without this beacon buddy, and with it, I pay $218 a month through State Farm," she says, emphasizing the significant savings she was able to make. 

"So, if you see me driving 25 miles per hour in a 35-mile-per-hour speed limit, mind your business. Don't get mad at me and honk your horn." 

"If you see me turning a corner as slow as a turtle, mind your business, and don't honk at me." 

"If you call me while I'm driving my car, I'll have to wait to call you when it's cool. Because I have to use this beacon, or I can't afford the insurance." 

What is the State Farm Bluetooth beacon?

The State Farm Bluetooth beacon is a device designed to connect to your smartphone via Bluetooth. It automatically tracks your driving data, helping you save money on your auto insurance. It's a key component of the Drive Safe & Save program, where State Farm sends you a beacon to install in your vehicle.

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This program can potentially save you a significant amount on your car insurance premiums. However, there's a price you pay.

Here's a detailed breakdown of the State Farm Beacon program:

How it works:

  • Installation: The beacon is typically installed in your car, usually behind the rearview mirror.
  • Pairing: The beacon pairs with the State Farm app on your phone.
  • Data Tracking: The app utilizes the beacon to automatically record trips, including data such as speed, acceleration, braking, and cornering.
  • Driving Feedback: The app provides you with feedback on your driving habits, highlighting areas where you can improve.
  • Saving Money: By participating in Drive Safe & Save and improving your driving habits, you can potentially earn discounts on your auto insurance premiums. 

Are Kia dealers telling buyers they can afford a more expensive car if they get a State Farm beacon?

I couldn't find any information directly linking Kia dealers to telling buyers they can afford a more expensive car because of the State Farm Beacon program.

The State Farm Beacon program is a usage-based insurance program that offers drivers discounts based on their driving habits, such as speed and mileage. Although this program can potentially save drivers money on car insurance, it typically would not influence a car loan approval or affordability assessment by a dealership. Dealers determine a buyer's affordability based on factors like income, credit score, and debt-to-income ratio. 

It's important to note that the State Farm Beacon program, while potentially beneficial, should not be the sole factor in determining the affordability of a car. It's crucial to evaluate your personal finances and secure pre-approved financing before visiting a dealership. This will help you understand your budget and make a purchase that you can comfortably afford. 

Conclusion:

A Kia salesperson with knowledge of the State Farm program likely recommended Roderiqua look into the State Farm insurance program. Roderiqua decided to buy the insurance so she could purchase the 2024 Kia Sorento. 

She says she didn't have a choice because it was the only way she could afford life. It's more likely that her lifestyle is more expensive than her income can afford.

Roderiqua says, "I'm probably going to call it Beacon Johnson or something like that," she says sarcastically.

Have you signed up for a driving-based insurance plan? If so, we want to hear about your experience. Click the red Add New Comment link below and share your thoughts with us.

Check out my Kia dealer story: A Subaru Dealer Says In Its IG Post, “We Bought a Kia and the Engine Blew Before We Made It Home”

I am Denis Flierl, a Senior Torque News Reporter since 2012. My 30+ year tenure in the automotive industry, initially in a consulting role with every major car brand and later as a freelance journalist test-driving new vehicles, has equipped me with a wealth of knowledge. I specialize in reporting the latest automotive news and providing expert analysis on Subaru, which you'll find here, ensuring that you, as a reader, are always well-informed and up-to-date. Follow me on my X SubaruReportAll Subaru, WRXSTI, @DenisFlierlFacebook, and Instagram.

Photo credit: Denis Flierl via Roderiqua Harris

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Comments

Kc (not verified)    June 15, 2025 - 5:07PM

Yeah it's great until you have been with them for a while. Ive achieved $6 discount every 6 months now. It seemed good for the first couple years. Im paying more because of increases than I was 3 years ago without. "Inflation" im lucky I drive more than 6,000 miles a year.

Bill (not verified)    June 15, 2025 - 5:24PM

I'm gonna honk more. People are driving like their tires can't hold the road in any curve no matter how slight. 45 in a 50 mph? Hit the brakes for that gentle left bend. It is ridiculous!


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Charlotte (not verified)    June 15, 2025 - 5:35PM

I use an insurance App and it has improved my Driving and made more confident. I used to think i was a bad driver but by looking at my Progress it gives me reassurance on how good i am. But unfortunately my driving app only gives me the discount upon insurance renewal. I would highly recommend using this if you are a new driver. Not only to save money but as a teaching tool.

G.W. (not verified)    June 15, 2025 - 5:38PM

Time to get an old cheap "burner" just for use w/that beacon widget. Leave that one in the vehicle plugged in and in as immovable spot as possible. At least then you don't have to deal with their doubtless spyware on your actual phone.

AllState had, maybe still has, this drive wise similar setup. It promotes unsafe driving to avoid the "hard braking", "rapid acceleration" events.

Andy (not verified)    June 15, 2025 - 5:43PM

I have a similar system with Progressive but it does not require an extraneous device. It works solely off my phone. It’s also considerably cheaper than State Farm. I am paying about $1100 per year on a new Volvo cross country wagon.

Jorge (not verified)    June 15, 2025 - 5:44PM

One of my coworkers was going to be cancelled because he would drive 140 mph on a daily basis. They were tracking him on his phone app. He is also a helicopter pilot at our job, they had to delete the app from his phone.

Jscott1000 (not verified)    June 15, 2025 - 6:00PM

Who is paying that much for car insurance that you can save almost $300/ month. I insure 4 cars with full coverage for less than $200/month and one of them is a Corvette.

Timothy P Zetterwall (not verified)    June 15, 2025 - 6:16PM

How dumb is this person? I have this bug because it gets me a good discount on my insurance. You can take it off at anytime and your not watched anymore by big brother. So what a cheap headline!! Not a good article at all!!!

Sam (not verified)    June 15, 2025 - 6:20PM

Sorry, but anyone paying $500 a month/$6,000 a year for car insurance must be a terrible driver and/or has a lot of points on their license for traffic violations. I think the "buddy" is too much of an intrusion. Geotabs are common in trucking/CDL's and some non-CDL delivery driving occupations. The dealer example of cutting insurance in half by using the "buddy" seems high to me. I would question if there is a scam between the dealer and State Farm. Additionally, it was Kia/Hyundai that have certain models that, due to bad engineering, are easy to steal this increasing insurance cost

Russ (not verified)    June 15, 2025 - 6:37PM

Unfortunately, this person will likely suffer more in the long run with this activity tracker. Any time I read an article about one of these devices, the long term effects are that their premiums go up. Insurance companies are not in the business of saving the customer money, they're in it to save themselves money. I would not be surprised if the dealership gets a cut for pushing these things either.

NMK (not verified)    June 15, 2025 - 6:38PM

Nope. Not happening.
Its bad enough so much of our lives are tracked and monitored as it is. Not a chance in hell I will willingly give consent to this. I am a sports car driver, so a device like that would do more harm than good in my case. But im not broke either. So, I would just pay a higher premium to go without it.

William Waters (not verified)    June 15, 2025 - 6:44PM

I signed up with Progressive Ins. They offered the same thing basically. An item that plugs into your car computer. I will see what it reports on me.65 is usually my top speed. I have noticed various times it will beep for quick stop when I stop normally. Will wait and see.

Mikey (not verified)    June 15, 2025 - 6:48PM

In 40+ years of drive and purchasing numerous vehicles both new and used, I've never had a conversation about insurance with a car dealer other than giving them my current policy number. Sounds like some individual dealer shade and not sanctioned by Kia.
On the flip side though... When I first started seeing these "Install this device(now apps) and pay less!! things 15 years or so ago, I thought the next step is going to be making them a requirement to get any sort of insurance coverage let alone just being an option to get discounted rates.

Get real! (not verified)    June 15, 2025 - 7:04PM

As far as I'm concerned any insurance company that wants to put a tracking device on my car doesn't want my business and won't get it.

James (not verified)    June 15, 2025 - 7:11PM

The beacon program is ridiculous. Hard braking is a ding against you as to your driving habits. In rural areas, hard braking is necessary to avoid a collision with a deer or some other random animal. In more urban areas, hard braking happens to avoid a collision with another vehicle such as someone who just pulled out from a business or driveway right in front of you or runs a light. I had it, got rid of it.

D R Best (not verified)    June 15, 2025 - 7:12PM

All of these insurance companies have the same program. You do not have to get the coverage. This woman is correct in stating that it tracks your every movement. You are not rwaling saving money on the coverage! Having these insurance companies tracking your every move is not for the weak. I will continue to live in peace.

Dee (not verified)    June 15, 2025 - 7:32PM

If you go with State Farm car insurance the agent will suggest the beacon for savings. The program is not connected to Kia. Kia cannot offer this as a perk to sell vehicles. It’s illegal!

Brenda S Lumpp (not verified)    June 15, 2025 - 7:33PM

The policy is so high because Kia's are one of the most stolen cars because it's evidently easy and she must have points on her license. A friend had one of those about 20 years ago. Just wasn't Bluetooth. I think it plugged into the fuse box or the cigarette lighter.

Patty (not verified)    June 15, 2025 - 7:43PM

I had one of these and never braked hard or accelerated fast and drove really careful. I would look at the report and it would say I had numerous hard brakes and fast accelerations. I intentionally drove very careful too. So they can raise your rates based on that report too.

Bob (not verified)    June 15, 2025 - 7:44PM

Another example of big brother getting all up in your business. I had the Geico equivalent Installed in a car I didn't drive regularly. The device drained my car battery because I drove the car infrequently. No thanks. Don't let them push this crap on you.

Rachel (not verified)    June 15, 2025 - 7:48PM

Kia and Hyundai are so expensive for insurance because of all of the negative things that has happened. Due to the incident of some of the vehicles getting stolen and catching on fire is why insurance is so high for those brand vehicles. And sometimes the insurance companies won’t even ensure those two vehicles unless you already had a policy through them. And I was told that by my State Farm agent.

RL (not verified)    June 15, 2025 - 7:50PM

I’m thinking $500 a month is pretty high unless she is under 25 and has tickets and lives in an area with a lot of uninsured motorists like Mexico border states.

What happens if she drives too fast or listens to music or turns the car sharply? Do they up her rates or cancel her insurance? I realize she has to have full coverage bc it’s a loan but what other add-ons are in that $500?

Rob (not verified)    June 15, 2025 - 8:22PM

I do have the state farm beacon. Not to afford a car payment though. I moved to state farm because triple a insurance kept raising my rates for no reason. My driving record is very good. So my state farm rate started at 101 per month and dropped down to 80 per month a few months later. I have full insurance with rental coverage. 2024 kia k-5. Completely paid for. Happy with state farm

Greg (not verified)    June 15, 2025 - 8:31PM

This is a wonderful plan until it isn't
They updated their software and everything was working until I somehow got logged out. Trying to get back in has been nothing but a total hassle. It tells me I don't exist. No matter what I do there is no help, sadly my agent is unable to assist. The time to update my mileage ran out last week so am sure come next bill will be paying a lot more. Forget calling their tech support all you get is an automated system no live person. If I'm going to pay full rates I'll probably change all my insurance to a different company.

Just peechy (not verified)    June 15, 2025 - 8:43PM

On what planet does anyone pay $500 a month car insurance...... your discount to $200 a month is still at least 30% too high. Who buys car insurance from a car dealership .....

Dre' (not verified)    June 15, 2025 - 8:45PM

U should've negotiated! I would've said, I want the lower price Withiout being Tracked or No Deal...if they wouldn't budge...I would've Walked Right out and went to Another Dealership....Some1 would've worked it out....Dealerships are Begging for Shoppers to Buy....Consumers have Lots of Power....learn to Use It!

Matthew Wilging (not verified)    June 15, 2025 - 8:46PM

Sounds like the Kia Sorento was too expensive of a purchase for this one. No one should be doing this - using a Drive Safe & Save app in order to actually afford making your monthly payments. Do yourself a favor and NEVER buy a brand new car again. You'll be saving thousands of dollars and maybe actually stick to your budget. One can only hope.