Tesla Model Y owners are discovering the fun of customizing their vehicles. Is it a fad or a trend that will continue?
Kevin Harcourt on the Tesla Model Y Juniper Owners Club Facebook page says,
"I joined the "no cap" movement, but now I need covers and brakes. I had no idea when I bought this car I'd be a car guy again. I've already added window tint, screen protectors, bought a "waterless" spray car wash kit, and all-weather mats."
"Still in my Amazon cart: storage options. Tesla Cooler, swivel mount, s3xy knobs, and command center, and now the cover for the cap and lugs. I've spent more than my monthly payment, in less than a month, on accessories."
In the rapidly evolving world of electric vehicles, a fascinating phenomenon is emerging, particularly within the passionate community of Tesla Model Y owners. What was once heralded as a vehicle that simplified the ownership experience, eliminating the greasy hands and endless tinkering associated with traditional internal combustion engine (ICE) cars, is now paradoxically fostering a new generation of "car enthusiasts."
This isn't about engine swaps or turbochargers; it's about an intense focus on personalization, comfort, efficiency, and a touch of luxury, all driven by a vibrant aftermarket.
Kevin Harcourt's Facebook post perfectly encapsulates this evolving trend, offering a candid glimpse into the psyche of a modern EV owner.
Kevin's experience isn't an isolated incident; it's a microcosm of a broader shift.
I recently wrote a story about a Tesla Model Y owner who couldn't believe how a few modifications and slick wheels would bring compliments coming in waves. Check out Kevin Pikes' story.
Many new Tesla owners, especially those coming from non-enthusiast backgrounds, initially embrace the minimalist philosophy often associated with the brand – the idea of a vehicle that just works, requiring minimal fuss. The "no cap" movement, referring to eschewing wheel covers for a more exposed, sometimes perceived as sportier, look, speaks to this initial simplicity.
However, as Kevin rightly points out, the reality of ownership often sparks an unexpected journey into automotive customization. This journey reveals significant spending habits among Tesla Model Y Juniper owners on accessories, showcasing a robust market for aftermarket enhancements.
One of the first categories owners often explore falls under the best Tesla Model Y performance and aesthetic upgrades. While actual performance modifications, such as motor tuning, are rare and largely unnecessary for an EV, aesthetic and practical enhancements are plentiful.
Kevin's immediate additions, such as window tinting, are classic examples, providing privacy, heat reduction, and a sleek appearance. Screen protectors, a seemingly mundane item, highlight the modern car's reliance on large digital displays and the owner's desire to maintain their pristine condition, much like a smartphone.
All-weather mats are a testament to practicality, protecting the interior from daily wear and tear, especially in varying climates. Even the "waterless" spray car wash kit reflects a newfound appreciation for vehicle maintenance and appearance, albeit with an eco-conscious twist that suits the needs of an EV owner. These early purchases set the stage for more in-depth exploration of the aftermarket.
As owners settle in, the focus often shifts to enhancing the user experience and tackling perceived shortcomings. Kevin's "Amazon cart" reveals a typical trajectory, transitioning into more specialized items that address everything from convenience to interior comfort. Essential Tesla Model Y interior organization solutions are high on many owners' lists. The Model Y, while spacious, can benefit from tailored storage options to keep its minimalist cabin tidy and functional.
Items like a Tesla-specific cooler for road trips, a swivel mount for the central display to improve passenger viewing angles, and the intriguing "s3xy knobs and command center" (likely referring to tactile control solutions to augment or replace screen-based controls) all point to a desire for a more personalized and intuitive interaction with the vehicle. The re-evaluation of wheel covers and lug nut caps – moving from "no cap" to "need covers" – suggests an evolving aesthetic preference or a newfound concern for wheel protection and appearance, completing the initial circle of customization.
This rapid dive into accessorizing often culminates in an unexpected 'car guy' transformation that Tesla Model Y owners experience. For many, owning a Tesla is their first foray into anything beyond basic transportation. Yet, the unique aspects of Tesla ownership—the technology, the FSD beta discussions, the over-the-air updates, and the vibrant online communities—create an engaging ecosystem.
This environment naturally encourages owners to take a more active role in enhancing their vehicle, sharing tips, and discovering new ways to improve their daily driving experience. It's less about engine specs and more about software features, charging infrastructure, and the numerous ways to enhance the already advanced Model Y.
The sheer volume of products available points to a thriving ecosystem of aftermarket accessories for the Tesla Model Y Juniper.
From third-party manufacturers specializing in EV enhancements to generic brands adapting their products for Tesla's unique designs, the market is overflowing. This competition, in turn, fuels innovation, offering everything from custom interior lighting and wireless charging pads to advanced dashcams and aerodynamic modifications. This accessibility of diverse products makes it easy for owners to find solutions for every perceived need or want, further driving the accessory purchasing cycle.
Of course, this newfound passion comes with a financial reality. Kevin's admission, "I've spent more than my monthly payment, in less than a month, on accessories," is a stark reminder of the financial commitment. While a Model Y payment can range significantly based on trim, financing, and region, spending hundreds or even thousands of dollars on accessories shortly after purchase is not uncommon.
This highlights the considerable cost of modifications to Tesla Model Y owners. For many, these expenditures are seen not as frivolous spending but as investments that enhance the vehicle's utility, comfort, and personal enjoyment, justifying the outlay.
However, it's important to note that some modifications could potentially void the vehicle's warranty, so owners should carefully consider this before making any changes. It's a redefinition of automotive value beyond just the sticker price.
Ultimately, the question arises: Why do Tesla Model Y owners spend so much on accessories? Several factors converge.
- Firstly, the "blank canvas" nature of Tesla interiors, while minimalist, leaves ample room for personalization.
- Secondly, the strong community aspect, particularly on platforms like Facebook groups, creates a feedback loop where owners see what others are adding, sparking ideas and desires.
- Thirdly, the car's advanced technology encourages owners to seek complementary tech accessories that further integrate into their digital lifestyle.
- Finally, for many, the Model Y represents a significant personal investment, and the desire to protect that investment, enhance its functionality, and make it uniquely their own is a powerful motivator. It's a testament to the fact that even in the era of electric mobility, the intrinsic human desire to connect with and personalize one's vehicle remains as strong as ever.
It's Your Turn
Do you own a Tesla Model Y? What modifications have you made to customize your vehicle? If so, click the red Add New Comment link below and let us know.
Check out my Tesla Model 3 story: I Was a Tesla Hater Saying It’s a Microwave, Has No Soul, and It’s Boring, But I Just Picked Up a Model 3 Performance, and Man, I’ve Been Missing Out
I am Denis Flierl, a Senior Torque News Reporter since 2012. My 30+ year tenure in the automotive industry, initially in a consulting role with every major car brand and later as a freelance journalist test-driving new vehicles, has equipped me with a wealth of knowledge. I specialize in reporting the latest automotive news, covering owner stories, and providing expert analysis, ensuring that you are always well-informed and up-to-date. Follow me on X @DenisFlierl, @WorldsCoolestRides, Facebook, and Instagram
Photo credit: Denis Flierl via Kevin Harcourt
Comments
A new kind of car guy? Nah …
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A new kind of car guy? Nah .. you're still not a car guy. Amazon accessories don't change that
how does this make you a car…
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In reply to A new kind of car guy? Nah … by Matt (not verified)
how does this make you a car guy?
the reason you needed to spend all that money and still are spending more is because the car did not come with all the things that should come with a 85k car... i have a tesla i know... the headrests dont move so i had to get pillows the trunk and frunk have almost no light so i had to upgrade those there is no power frunk had to upgrade that. the back windows have color tint only not ceramic had to be redone. the paint is so bad i had to get the whole car ppf'd like i said for 85k this was not worth it my bmw is a better car in almost every way stock. i did not need to spend 100s to 1000s on addons just to get the car up to spec of what even a 30k honda has.
Nah, you are just someone…
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In reply to A new kind of car guy? Nah … by Matt (not verified)
Nah, you are just someone who over spend in things that you will most likely never use just to fill a hole of boredom or because you are too influenced by targeted advertisement for example while shopping for useless Amazon products.
Not a car guy, just the average American over spender id iot.
Why are you so judgemental?…
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In reply to A new kind of car guy? Nah … by Matt (not verified)
Why are you so judgemental? People like you have never driven a Tesla. You just follow the trend of haters on Facebook and in the news like a sheep. I've been a car guy for decades, I change my own oil, and have replaced my entire engine alone. But I drove a Tesla 2 times and I plan to sell my cars for one.
Once you drive a Tesla it is…
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In reply to A new kind of car guy? Nah … by Matt (not verified)
Once you drive a Tesla it is hard to ever go back to an ICE car for a daily driver-they all seem like very slow, loud buckets of bolts. Especially if you can charge it in your own garage for free off your solar/battery back up system like I do. No more gas stations, no more tune ups, oil changes- nothing. My Tesla is much faster than my C8 Corvette Z06, which is just amazing to me.
That doesn't make you a car…
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That doesn't make you a car guy. That just means the car didn't come with all the things that it should have came to begin with. So now you're spending all this money to get the car up to spec. And I'm not just talking about this. I own a Tesla as well and I have you the exact same thing had to get the cup holder of crap. I had to get a little holders go inside of all the cubbies and to buy headrests pillows because the address is non-adjustable. The list goes on and on. There wasn't enough light in the trunk so I had to get a replacement light. There was no light in the front so I had to get a light put in there. Things weren't power so I had to pay money to get things turned into power. Like a power trunk and a power frunk there's no actual on-screen display in front of you so I had to spend money on a HUD. Like I said, the list goes on and on. I spent thousands on things that I shouldn't have to spend money on when I bought a $85,000 performance model car...
No model y owner will ever…
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No model y owner will ever be considered a car guy.
You’re probably a toy…
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You’re probably a toy enthusiast, not a car guy. Trust me, even in the EV world, Tesla isn’t considered a “car” anymore. And man, the whole Elon baggage that comes with the car...😬
Nope. By definition when you…
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Nope. By definition when you buy a Tesla you are not a Car Guy. You're a Groupie.
Nope. By definition when you…
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Nope. By definition when you buy a Tesla you are not a Car Guy. You're a Groupie.
Sorry I literally cringed…
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I literally cringed reading this article.