As soon as you drive your new car off a dealer's lot, it drops in value. But some automakers' cars will not depreciate as much as others and keep their value best. The 2021 Subaru Crosstrek, WRX, and WRX STI are the latest ALG Canadian residual value award winners. The two cars project to retain the highest percentage of their value after three years.
The refreshed 2021 Subaru Crosstrek took home top honors in the Subcompact SUV segment. Its sixth consecutive segment win, the Crosstrek has never finished outside of the top three since its introduction for the 2014 model year.
In the Sports Car segment, "the combination of impressive performance and year-round versatility" helped secure the sixth straight win for the 2021 Subaru WRX.
What does high residual value mean for car shoppers? ALG's Residual Value Awards recognize 2021 model-year vehicles for their projected retained value through the first three years of ownership.
Eric Lyman, Vice President, ALG industry solutions at J.D. Power, says, These vehicles showcase the variety Subaru has to offer whether it's exhilarating enthusiast performance behind the wheel of a WRX or the confident practicality and style of the Crosstrek."
Retaining value can make the most significant difference when you trade in your vehicle after 3-5 years. You'll get more for your trade-in than other carmakers' vehicles. If you plan on keeping your new car for 3-5 years, depreciation (loss of value) is typically your primary expense during ownership. The award shows shoppers which vehicle will best retain its value.
In ALG's U.S. residual value awards, Subaru was also recognized as the best mainstream brand for the 2021 model year. Subaru won the award in 2016, 2017, 2018, 2019, and Honda won in 2020. Subaru is back as the best mainstream brand in 2021.
ALG isn't the only one giving Subaru resale and retained value awards. In 2020, Subaru received Kelly Blue Book's Best Brand award for having the best resale value of any mainstream automaker. Subaru has won the KBB Best Brand award four times; 2011, 2015, 2016, and 2020.
In the latest ALG Canadian awards, the 2021 Subaru Crosstrek and 2021 Subaru WRX and WRX STI are best again in the Subcompact SUV and Sports Car segments.
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Denis Flierl has invested over 30 years in the automotive industry in a consulting role working with every major car brand. He is an accredited member of the Rocky Mountain Automotive Press. Check out Subaru Report where he covers all of the Japanese automaker's models. More stories can be found on the Torque News Subaru page. Follow Denis on Facebook, Twitter, and Instagram.
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