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The 9-Year Subaru Streak You Didn’t Know About

The Subaru Forester, Outback, and Crosstrek are responsible for Subaru pulling off a nine-year streak you didn't know about. See why it's good news for customers in the U.S.

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Subaru of America is on a nine-year streak because of its Forester compact SUV, Outback crossover, and Crosstrek small SUV. The all-new Ascent 3-Row family SUV has also played a key role in helping the Camden, N.J. automaker pull off the record. According to a new report from Automotive News (by subscription), it's Subaru's ninth consecutive year it grew its market share in the U.S.

Subaru now has a 4.2 percent market share in the U.S., a 0.1 percent gain in 2020 in a challenging year. "It doesn't sound like much, but we are happy, given some of the bigger challenges we had when things started falling off the rails in the spring, that we could still turn out a market share increase," said Jeff Walters, Subaru of America's senior vice president of sales.

2021 Subaru Crosstrek Sport

It's good news for customers in the U.S. because it means Subaru Corporation will continue to focus on the models you want most. Subaru of America is the Japanese automaker's largest market with 66 percent of its global sales and listens to retailers and customers.

Customers in the U.S. asked for a Crosstrek small SUV with more power, and Subaru Corporation listened and brought the 2021 Crosstrek with a more powerful 2.5-liter engine. In 2019, customers and retailers asked Subaru to build a new 3-Row SUV to replace the Tribeca, and they delivered with the new Ascent family hauler for U.S. customers.

2021 Subaru Forester, Outback, Crosstrek, Ascent
Photo credit: Competition Subaru

Both the 2021 Crosstrek and Ascent have helped the automaker grow market share, passing Kia, Dodge, GMC, and Volkswagen during the streak. Walters says it's because of models like the 2021 Forester, Outback, Crosstrek, and Ascent SUVs.

"When we started this nine years ago, and just the overall increase in sales going back about 12 years, that started with just having a good product and the right product, doing very well with right-sizing of SUVs with the right content. Forester, Outback, Crosstrek, and Ascent will carry us in 2021," Walters said.

2021 Subaru Forester, Outback, Crosstrek, Ascent

What's next for Subaru of America?

Subaru of America will launch the second-generation 2022 Subaru BRZ this spring and the redesigned WRX performance sedan in the fall. The two sports cars will get complete remodels with new engines and architecture. Subaru says they won't offer the two models in Europe.

Subaru and Toyota will collaborate on a new all-electric SUV coming to U.S. shores in 2022. It will be about the same size as the Subaru Forester and will be distinctly Subaru. Other global markets won't see the all-new Subaru battery-electric SUV until 2025. Four new models are coming for U.S. customers later this spring, including the 2021 Subaru Forester and Outback special edition models.

The nine-year sales growth streak is good news for customers in the U.S. They will get the latest upgrades on its top models like the 2021 Subaru Forester compact SUV, Outback crossover, Crosstrek small SUV, and Ascent 3-Row family SUV before other global markets.

You Might Also LikeA New 2022 Subaru Forester Turbocharged Model Could Make Its U.S. Reveal This Spring

Denis Flierl has invested over 30 years in the automotive industry in a consulting role working with every major car brand. He is an accredited member of the Rocky Mountain Automotive Press. Check out Subaru Report where he covers all of the Japanese automaker's models. More stories can be found on the Torque News Subaru page. Follow Denis on Facebook, Twitter, and Instagram

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Photo credit: Subaru

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Kathy (not verified)    February 10, 2021 - 12:39AM

All of this is well except the brand grew based on quality and now, on my 3rd Forester, all in family service, I find more warranty service mails. Something is amiss. Getting bigger and bigger models while offering all sizes so not sure what it accomplishes? Not everyone has a garage large enough to accommodate additional growth. One thing for sure, the TomTom interface on navigation is easiest input ever. After 25k miles, stop start (the most annoying feature ever), I’ve saved about 2.4 gallons but wonder what this feature has done to shorten the life of my battery and starter? Still love our 2009, 2016 and 2019, but open to new line when the time comes.

Fran Montenora (not verified)    February 11, 2021 - 9:31AM

Love my 2018 Subaru Crosstrek, however the software is horrible for bluetooth, and instrument panel. Recalled StarLink, brought in 3 times for on going problem, which is still happening. Bluetooth cuts out in middle of conversation., it tells me it's not connected when it is, says I have no contacts when I do. Subaru needs to come up with better software, because this StarlLink is the worst.