2018 Subaru Crosstrek, 2018 Subaru Impreza
Denis Flierl's picture

2 Models Keep Subaru From First Downturn in 71 Months

Can the new-generation 2018 Subaru Crosstrek and Impreza keep the brand from slipping backward? It was a close call in October.

The 2018 Subaru Crosstrek and Impreza do it again for Subaru. Without the two new-generation models, Subaru would have experienced its first downturn is sales in 71 months. All other Subaru models in the lineup, Outback (-12.3%), Forester (-12.4%), Legacy (-26.0%), WRX and WRX STI (-6.3%) and BRZ (-17.9%) were all down in sales over the same month last year.

The new-generation 2018 Impreza was up a whopping 123.7 percent and newly-remodeled 2018 Crosstrek saw a 29.9 percent increase for the month. The two models are the shining stars and kept Subaru of America (SOA) on the upward trend. Both models recently got a complete makeover and both had their best October ever. The Camden, N.J. automaker has now seen 71 consecutive months of yearly month-over-month growth.

Subaru of America reported 54,045 vehicle sales for October 2017, a 0.5 percent increase over October 2016, their smallest gain in quite some time. The automaker also reported year-to-date sales of 532,893 vehicles, a 6.4 percent gain over the same period in 2016.

Can Subaru keep up their record run?

Can Subaru hit 73 consecutive months of yearly month-over-month growth and finish the year with another record? “With strong momentum for the all-new 2018 Crosstrek and Impreza, we expect good growth in the final two months of the year,” said Jeff Walters, senior vice president of sales, Subaru of America, Inc.

Consumers are snatching up the new-generation Crosstrek and Impreza in record numbers while the Outback, Forester, WRX/STI, Legacy and BRZ all slip in sales. All these models are due for remodels, with Forester next in line to get the new Subaru Global Platform (SGP), followed by WRX/STI, Outback, Legacy and BRZ.

Subaru of America will also introduce the all-new Ascent 3-Row family Crossover next year which will give SOA a big boost in 2018 as it could be their new top-selling vehicle. The all-new Ascent will be Subaru’s re-entry into the 7-8 passenger segment, and will be the biggest vehicle the Japanese automaker has ever built. It will be manufactured in the U.S. factory in Indiana, and it will be only for North American consumers. The Ascent will ride on a modified version of the new SGP.

For now, the 2018 Subaru Crosstrek crossover and Impreza compact are keeping the brand moving forward. Subaru of America has been on an incredible journey and they look to finish the year strong and see their ninth consecutive year of sales records and tenth consecutive year of sales increases.

Photo credit: Subaru

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