Tesla has just had a very solid quarter of sales, capped, as always, by a big third month of its fiscal quarter. In September, Tesla finally had the month that Elon Musk promised to investors, reservation holders, and fans would happen in December of 2017.
There will no shortage of celebratory news stories highlighting Tesla's successful quarter. In addition to Tesla finally hitting last year's projected production volume and sales volume, Elon Musk drew a get out of jail free card from the SEC and got to enjoy sweet dubbage with celebrity Joe Rogan and not get fired. At the time of this story's publication, Tesla's stock was also only down 10% from this date one year ago. Time to celebrate!
Looks like we can reach 20,000 Model 3 cars per month in Dec— Elon Musk (@elonmusk) July 3, 2017
The expectations for Tesla's performance varies widely by the audience. At any given moment, "Wall Street" may have one set of expectations from the luxury automaker and the fans and Tesla itself another. As far as the EV-advocacy media are concerned, Tesla is hitting it out of the park. That this is the point that Elon Musk saw Tesla being at 10 months ago is forgiven and forgotten.
Tesla now owns bragging rights in many different ways. The Model 3 has overtaken the leadership in the BMW 3 Series segment, something that every BMW competitor tried to do and failed to do. The Model 3 is also now one of the top-selling "cars" in the country. In part, because it legitimately sold at a volume above 20K per month (once), and in part because cars have jumped the shark and everyone is shifting to crossovers and trucks.
Aside from surviving its cash crunch, Tesla has two important goals that are now within its reach. First, making a profit, and not just in one unusual quarter. Second, surpassing Toyota as the top seller of green cars in America.