Genesis G70 image by John Goreham
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Shop Right In Your Driveway For Your New Genesis

Genesis can help you purchase a new car. Here's what the company is doing that makes it easy to buy a new luxury vehicle.
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We've been covering the news related to car-buying during the pandemic. We feel it is in everyone's interests to be able to shop for, purchase, and service a vehicle. Cars are essential tools for all of us still working during the crisis. As we covered Toyota's shopping experience, Mazda's free oil change program for healthcare workers, and other brands' success in taking care of customers' needs during this unusual time one brand was in the back of our minds. Genesis.

Related Story: Shopper Explains Why Buying a Toyota During COVID-19 Social Distancing Mandates Is Easy

Genesis has had a policy in place since before the difficulties that made shopping for a car in your driveway easy. The luxury brand is earning accolades on quality and workmanship as well as being the testers' pick in many comparisons. What goes unreported sometimes is the ownership experience.

Although it is only anecdotal, the friends and family members we know who new Genesis vehicles report that the ownership experience is a key part of what makes this brand special. In particular the concierge services.

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Genesis will assist a shopper in the selection of a Genesis vehicle from start to finish. One aspect of that service is the delivery of a test vehicle to your driveway. No contact with anyone is necessary. Social distancing protocols can be maintained and the vehicles can be safely delivered.

“A true luxury experience should exceed a customer’s unique desires and expectations,” said Mark Del Rosso, President and CEO, Genesis Motor North America. “Genesis Concierge is a tailored service that delivers a new level of personalized luxury, because we are committed to delivering an experience that satisfies our customers on their terms, not ours. As with our popular Service Valet owner amenity, utilized by 90 percent of Genesis owners, Genesis Concierge shows we have great respect for our customers’ ultimate luxury – their time”

During this unusual time, Genesis will do what many vehicle brands will not do. It will deliver a test-drive vehicle to your door. We feel that is worthy of being highlighted.

Have you shopped for a new vehicle during the recent crisis? If so, tell us about your experience in the comments below.

John Goreham is a life-long car nut and recovering engineer. John's focus areas are technology, safety, and green vehicles. In the 1990s, he was part of a team that built a solar-electric vehicle from scratch. His was the role of battery thermal control designer. For 20 years he applied his engineering and sales talents in the high tech world and published numerous articles in technical journals such as Chemical Processing Magazine. In 2008 he retired from that career to chase his dream of being an auto writer. In addition to Torque News, John's work has appeared in print in dozens of American newspapers and he provides reviews to many vehicle shopping sites. You can follow John on Twitter, and view his credentials at Linkedin.

Image by John Goreham. Re-use with permission only


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