Ford Bronco promotion July 2020
Jimmy Dinsmore's picture

Confirmed: 2021 Ford Bronco To Be Revealed in July

Long-awaited debut of iconic Bronco to take place next month, likely in a virtual way. Ford confirms reveal to happen in July without giving much more information about the off-road legend.
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Talk about rumors and speculation, my goodness. I’ve written exhaustively about the next-generation Ford Bronco. I’ve speculated a ton about this vehicle. And honestly, most of this is Ford’s fault for delaying the debut several times and making this the longest reveal in automotive history.

Ford has teased the Bronco for several years, in fact. It has driven the enthusiasts mad in anticipation. And honestly, they’ve almost mishandled the entire reveal. Absence may make the heart grow fonder, but if you wait too long, it drives potential buyers crazy too.

That being said, in such a Ford PR way, the new reveal date of the Bronco was listed almost inconspicuously. There was no announcement, no press release, merely the Bronco landing page on the Ford media site changed to say World Premiere July 2020.

This changed from when it said Spring 2020. That, of course, was delayed due to the COVID-19 pandemic. Ford can’t be held accountable for a pandemic that delayed their grand plans, but honestly, they could’ve and should’ve launched the Bronco sometime last year.

They were too focused on the Mustang Mach-E launch, perhaps. Ugh, enough about that!

We can assume that both the Bronco Sport (aka the Baby Bronco) and the standard Bronco will both get their big reveal next month in a virtual way. Ford first has to focus on revealing the 14th-generation 2021 F-150 first, which we know that date will be June 25.

So, the vehicles are lined up on the virtual runway, ready for their official launch. All of us in the media can’t wait, and certainly the Bronco enthusiasts can’t wait either. Let’s look at what we know or think we know about the 2021 Ford Bronco.

2021 Ford Bronco Sport

Bronco Engine
I wrote earlier this year about the 2.7-liter Ecoboost engine coming to the Bronco. That was met with a lukewarm reception from some enthusiasts, but honestly the V8 vs. V6 crowd will never be won over. That being said, here’s what I reported regarding the confirmed engine for the Bronco.

The Bronco will receive the twin-turbo 2.7-liter Ecoboost V6 engine. This is the same engine found in the F-150, the Lincoln Nautilus and the new Ford Edge ST. I’ve driven both the F-150 and the Edge ST with this engine and I can say the power and performance are incredible. We don’t know what the Bronco will weigh, but it’s likely to weigh less than the F-150, but probably more than the Edge.

The performance of the Edge ST is impressive. It’s sporty, fun and quick off the line. Last summer I got to drive the Edge ST around Park City, Utah as part of the ST Driving Experience. So, if the Bronco is anything like that, it should check off a major box for most enthusiasts.

Since the Bronco Sport shares a lot with the Ford Escape, we can assume it will share the Escape’s two engines, a 1.5-liter Ecoboost and a 2.0-liter Ecoboost. The 2.0-liter engine in the Escape actually has decent performance with 250 hp and 275 lb.-ft. of torque. There is also supposed to be a hybrid version of the Bronco Sport coming later.

Additionally, we know the Bronco and the Bronco Sport will have the 10-speed automatic transmission. This is a fantastic transmission that is modern and has little to no turbo lag, or at least from my experience with this transmission.

2021 Ford Bronco Two Door

How Many Doors Will The 2021 Ford Bronco Have?
The rebirth of this legendary off-road vehicle has been a long time coming. It’s been nearly four years since Ford teased of the Bronco’s reincarnation. And now we’ve seen photos and had information leaked regarding the bigger of the two Broncos. We know it will be available in both four-door and two-door variants.

Will The New Bronco Have Removable Doors?
Yes! There will be removable doors and roof, similar to the Jeep Wrangler. Some photos leaked show a soft-top variant too. To compete with the Wrangler (which is the main objective) and to hold true to what the Bronco used to be, all of these things need to happen.

How Much Will The 2021 Ford Bronco Cost?
The bigger Bronco will share a platform with the Ford Ranger, while the smaller Bronco (Bronco Sport) will share with the Escape. Estimated starting price for the 2021 Ford Bronco is around $33,000, which would be very competitively priced, when compared to the Jeep Wrangler.

Be sure to also check out this story about some of the colors of the Bronco, many of which it will share with the 2021 Ford F-150.

So, we are getting close to finally seeing this iconic vehicle. Have your grown weary of waiting like have? Or has the anticipation made you that much more excited? Leave me a comment and let me know. When I know the exact date and details, I’ll let you know too.

We now know the exact date of the reveal to be July 9.

Jimmy Dinsmore has been an automotive journalist for more than a decade and been a writer since the high school. His Driver’s Side column features new car reviews and runs in several newspapers throughout the country. He is also co-author of the book “Mustang by Design” and “Ford Trucks: A Unique Look at the Technical History of America’s Most Popular Truck”. Also, Jimmy works in the social media marketing world for a Canadian automotive training aid manufacturing company. Follow Jimmy on Facebook, Twitter, at his special Ford F-150 coverage on Twitter and LinkedIn. You can read the most of Jimmy's stories by searching Torque News Ford for daily Ford vehicle report.


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