Toyota Prius V at 2011 LA Auto Show

Toyota taking tradeshow participation to next level with LA Auto Show

Toyota’s exhibits at the 2011 Los Angeles Auto Show include social and mobile media apps plus activities allowing attendees to interact with the show in fresh new ways at and around the Los Angeles Convention Center. Download a new smartphone mobile app from Toyota and you can easily navigate through a host of unique programs sponsored by the brand during the show’s run through Nov. 27.
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Toyota has taken up 30,000-square-foot for its exhibits of latest Toyota models at the 2011 LA Auto Show. Take a stroll down Camry Lane to get a close-up look at the reinvented 2012 Camry gas and hybrid vehicles or mosey along the Prius Highway discovering the newest siblings in the Prius family. Then enter the Toyota NASCAR Garage, where you’ll find the 2012 Daytona 500 Camry Pace Car and save an image of your smiling face in the No. 11 NASCAR Camry.

“Auto shows are becoming much more experiential events for consumers and provide brands with a great opportunity to leverage social media and mobile technology to engage with visitors both on-site and beyond,” said Keith Dahl, national manager of engagement marketing and motorsports, Toyota Motor Sales, U.S.A., Inc. “Toyota’s planned activations are designed to enhance the traditional auto show experience with exciting activities that consumers can both participate in and share via social platforms.”

Potential buyers can use Toyota’s first-ever Los Angeles Auto Show mobile app, titled Toyota LA, to find their way around the various Toyota exhibits and get calendar alerts reminding them of special events.

The app is available from iTunes as well as Android Marketplace and includes a map of the Los Angeles Convention Center as well as the location of all the Toyota activation sites both inside and out the hall.

Indoor highlights include The Camry Effect Show, an event weekends when Camry owners are invited onstage for an interview about their Camry experience while a digital artist interprets their story via original artwork. Members of the audience can participate in a trivia quiz via text messaging with the chance of winning a prize.

Another weekend special activity is the Twitter Scavenger Hunt allowing attendees to participate in a scavenger hunt by using TwitPic and following @ToyotaLAAuto on Twitter for details on the competition and available prizes.

Outdoor activities include the Toyota Drive Center where attendees get to test-drive the 2012 Camry, Camry Hybrid, Prius Plug-In, Prius v, RAV4, Corolla and/or Tundra on a customized street drive.

At the Toyota PitPass, a Toyota Motorsports display includes a close-up look at a NASCAR, Funny Car and insider opportunities from Nov. 23 to 27.

Or you can play an interactive game inside the Yaris or all-new RAV4 at the Dew Action Sports & Yarisactivity Nov. 26-27. Toyota is a sponsor of the 2011 Summer DEW Action Sports Tour.

Get your angling on at the Toyota Trucks & Bass Pro Displays where outdoor and off-road lovers can marvel at the latest Toyota trucks, meet some of the best pro fishermen in the country and compete to win a $250 Bass Pro Shops gift card – also taking place Nov. 26-27.

Action sports fans can explore the Bob Burnquist Prius Treehouse, made from bamboo skate decks, and learn about the harmony of nature and action sports. Visitors can take the Prius Sensory Experience and win a prize between Nov. 18 to 21 and Nov. 23-27.

The reinvented 2012 Camry will sponsor the Better Commute Concert Nov. 22 from 5 8 p.m. The event is hosted Entravision and features Grammy-winning Latin recording artist Julieta Venegas and Latin pop group Belanova just before Thanksgiving at the event deck at LA LIVE on Tuesday,

The voice of Belanova vocalist Denisse Guerrero is as warm and bright as the California sun and moves the spirit as easily as the reinvented 2012 Camry moves the body. Just one more way Californians and participants in the 2011 Los Angeles Auto Show are lucky thanks to Toyota Motor Sales, U.S.A., Inc.


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